The Latest from the ABM Experts
September 18, 2018
Sigstr Secures $4 Million Investment Led by Edison Partners to Fuel Growth of New Products and Market Expansion
Written by Justin Keller
Category: Press Release
Today we have the honor of announcing a $4m acceleration round led by rockstar investor, Edison Partners, and followed by all of our past investors.
In the past year, the Sigstr team has more than tripled its headcount and tripled its revenue. With the addition of our revolutionary app, Pulse, we’ve transformed Sigstr into a platform that helps marketers do more with their employee email. We’re using email signatures as a high-volume, precision-targeted marketing channel, and leveraging artificial intelligence to map, quantify, and segment every relationship that’s ever existed in a company.
Our flagship email signature product is the commanding leader in the space. We’re chomping at the bit to make it even better and bring it into the inboxes of millions of employees around the world. Paired up with Pulse, our AI-based relationship intelligence tool, Sigstr now gives marketers previously unimagined ways to understand and engage their most important audiences. These funds will help us build these solutions faster and capture the market quicker.
All of this is made possible by one of the fiercest teams in tech. Every single day our SigStars come to work ready to hustle, have fun, and “ring the bell” (or cowbell, airhorn, gong, etc. depending on their department). We’re all deeply grateful for the support of our customers and investors. Here’s to a bigger, faster and stronger Sigstr!
Read the full press release below.
INDIANAPOLIS — Sigstr, a SaaS platform for employee email signature marketing and relationship intelligence, today announced significant new growth milestones. The company’s annual revenue has nearly tripled in the last year, powered by new customer wins, strong retention and a three-fold expansion in staff. Sigstr has also secured $4 million in new growth investment led by Edison Partners, a leading growth equity investor. Funds will be used to further advance new product development and enterprise market adoption.
The company’s growth comes on the heels of the launch of its relationship intelligence application, Sigstr Relationships, which uses artificial intelligence to map and quantify the collective networks of all employees in a company, providing sales and marketing alignment and better account-based marketing. Adoption of Sigstr Pulse and the Sigstr Signature Campaigns solutions have also helped Sigstr to nearly triple its customer base with the addition of notable brands such as Amazon, Experian, Snowflake, AT&T, and GoHealth.
“Sigstr’s vision is to help marketing and sales unlock the value of employee email. The high-growth plan we’ve put to action isn’t slowing down, as we plan to hit one million Sigstr users by 2020. We have an incredible team in place to support the vision and growth plan,” said Bryan Wade, CEO of Sigstr. “People are waking up to the realization that they need to foster relationships with key customers and prospects to make a real business impact. Sigstr makes the process of building relationships easier and more efficient than ever. People drive relationships and relationships drive revenue. At Sigstr, we are bridging the gap between relationships and revenue.”
“For Sigstr, an exceptional management team, clear market fit for ESM and Pulse, and significant account-based marketing growth trends are all colliding to speed customer adoption,” said Ryan Ziegler, General Partner for Edison Partners, who led the investment. “Bryan and team bring a dynamic culture, competitive focus and intensity to the business, which is immeasurable. We’re excited to partner with Sigstr and apply our integrated investing and operating platform to continue to drive value and growth.”
Snowflake Computing is a rapidly-growing, cloud-based data-warehousing solution that uses Sigstr to harness the power of relationships in their sales and marketing efforts. “Sigstr has completely aligned with our belief that relationships should be at the center of sales and marketing decisions,” said Daniel Day, Director of Account-Based Marketing at Snowflake Computing. “With Sigstr Pulse, we receive a relationship score for every contact and account. This score shows us which employee has a relationship to get us in the door. Sigstr Pulse is taking our marketing program to the next level.”
In addition to current growth, Sigstr was also recently recognized as a marketing technology leader as a winner of the 2018 Martech Breakthrough Awards for Best Email Marketing Innovation, ZoomInfo’s “Champion Award” and “Best Pipeline Acceleration Campaign” at the ABMies.