The Latest from the ABM Experts
May 18, 2016
Tutorial Video: Sigstr + SalesLoft Integration
Written by Kolby Tallentire
Sales development representatives, sales reps, and account executives rely on email more than any other role in your organization. If your sales or SDR team uses SalesLoft Cadence for email communications, you may want to consider an integration with Sigstr.
SalesLoft Cadence drives incredible efficiencies and visibility to the SDR process. Sigstr helps you get more out of Cadence and every email your employees send. As with any email, Cadence messages often close with an email signature. Sigstr ensures every email signature in Cadence, Gmail, or Outlook is consistent and includes a demand generation call-to-action. Analytics within Sigstr help you see how prospects and contacts are interacting with your email signature examples.
The best part? The Sigstr + SalesLoft integration requires minimal configuration. Watch the video below to see how the magic happens:
Through the Sigstr API, SalesLoft aligns to your Sigstr account and user profiles. Using the user email address as the common identifier, SalesLoft applies an individual signature to his/her SalesLoft signature settings.
To enable the integration, first navigate to your SalesLoft settings. Then, to your integrations tab. Once in the integrations section, simply use the toggle button to activate the users. Once active, each user’s SalesLoft Cadence signature settings will automatically be updated with a Sigstr signature and campaign.
As you can see, this integration can make your email sending incredibly efficient. Personalized and sincere emails are key when communicating with prospects. Lesson.ly, a learning management platform, uses this integration as an integral part of their process. Sending hundreds of email per day through SalesLoft Cadence, Lesson.ly harnesses the power of Sigstr with no added effort. Once a Sigstr campaign is created, the administrator applies it to one or all members of Lesson.ly’s sales team, and the campaigns and signature instantly appear in Cadence.
For more on this use case, check out the “Sigstr + SalesLoft for Lesson.ly” case study with email signature examples.
For more on SalesLoft and the Sales Development Cloud, read about it here.