The Latest from the ABM Experts
June 13, 2016
New Sigstr Features and Functionality
Written by Dan Hanrahan
Our mission at Sigstr is to make marketers look amazing. We’re hard at work unlocking the incredible marketing ROI in employee email, and we wanted to share 3 breakthroughs you can use for your email signature template:
You’ll notice “Sigstr Views” have replaced “Displays” in your campaign analytics. Sigstr Views will not tally a view when an employee composes a message, yielding more meaningful campaign impression counts and click-through-rates.
3rd Party Integrations
We realize that individual customer and prospect interactions go beyond corporate email. That’s why we’ve made 3rd party integrations a top priority and are proud to feature new partnerships with Salesloft and HubSpot. Here’s what you need to know:
- The SalesLoft Integration enhances your marketing efforts within the SalesLoft Cadence application by appending a Sigstr signature and campaign to your Cadence email communications.
- The HubSpot Integration lets you link Sigstr campaigns straight to any HubSpot Landing Page. Simply connect your HubSpot account to try it out.
Your input determines what integrations we build next. Drop us a note if you have suggestions!
Sigstr has released an automatic installation method for Gmail users: Gmail Signature Sync. The new process removes the need for employees to install Sigstr individually. Now, the Sigstr administrator has the ability to push campaign and signature updates to each employee’s email signature template through the application portal. Watch the two minute video to learn how you can start leveraging this powerful functionality!
We are committed to making Sigstr an invaluable component to your marketing strategy. Feel free to send us feedback about your experience and let us know what kind of features you would like to see added. All opinions are welcomed!
Thank you for believing in our mission and for being a supporter of Sigstr! If you’d like to stay in the loop with announcements like these, be sure to subscribe to our newsletter!