The Latest from the Go-to-Market Experts
May 5, 2016
Cinco de Mayo and a Trip Down Memory Lane
Our VP of Product, Sam Smith, had only been at Sigstr for a few weeks. From what I remember, I believe he thought I was crazy. I liked Sam a lot, but I had no idea if he was writing code or just logging into Hacker Typer all day. This was one year ago today.
Sam’s first project was releasing groups into the Sigstr email signatures product. At that point, we had campaigns only and one size fits all. No control for email signature templates, very basic Outlook/Google integrations, no groups, limited UX, and so on. Groups was the #1 most requested feature from our first 25 customers, so we built it. It was a game changer (but at this point only in concept as Sam had not launched his first release).
On Quatro de Mayo, Scott Dorsey and Eric Tobias (our friends at High Alpha – at which point both High Alpha and Sigstr were brand new together) asked what we were doing to name the release. ExactTarget and iGoDigital were amazing companies these guys built and led. They always named their releases – it was a fun culture thing and helped as we talked about what happened in which release.
Sam quickly realized the next day was Cinco de Mayo. After approximately 8 seconds of deliberation, we had a nomenclature for our releases:
booze | number
1 second later, the release was dubbed Tequila Cinco. Clearly, that was the last time Scott or Eric ever suggested that we name a release.
Aside from the naming, and most importantly, the release itself was perfect. Game changing functionality that was exactly what our customers wanted. Fast forward to today and exactly one year later, Sigstr has a product that stands up branded email signature templates and unlocks marketing opportunities in every email employees send. And we do it for some of the world’s largest companies.
So here’s to Sam and our product team on the one year anniversary of Sam’s first release. You guys dominate, and pose for pictures like it’s the cover of a new Mumford and Sons album (here’s one below from our 1st ever Sigstr Field Day). We wouldn’t be here if it wasn’t for your hard work.
Salud, Sam! Check out this week’s product announcement to see their latest and greatest.
Happy Cinco de Mayo!