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Terminus Blog

May 27, 2021

Every Email Ad We Have Promoted This Year

Category: Marketing

The average employee sends over 10,000 emails a year. With that kind of volume, adding Terminus Email to the email signature of your employee’s Gmail or Outlook instantly opens up a new advertising channel for your team, bursting with analytics. That’s why go-to-market teams today are turning every email sent by their employees into an opportunity to share helpful content or promote a relevant call-to-action.

But in order to engage with your most important accounts, you’ll first need an engaging email banner. That’s where this blog post can help! Every day we’re trying to be as active as we can in this channel, launching many different banners and learning from each use case. So if you’re in need of some design inspiration or new use case ideas, we have you covered.

Below you’ll find a list of every single email banner we have launched this year. Browse through ‘em all, pick out your favorites, steal any of our ideas and make ‘em your own. And, as always, let us know how else we can be a resource for your email banner designs, ABM campaigns, or go-to-market strategy.

Love,

– The Terminus Marketing Team

Our Current Email Signature

Every Email Ad We Have Promoted This Year

Events and Webinars

Use Case: Virtual event promotion
Targeting: Top accounts and customers
Fun Fact: Curse words get clicks. And so do fun and unique virtual events!

Use Case: Webinar promotion
Targeting: Prospect accounts and customer accounts currently not using Terminus Chat
Recommendation: Subtle, eye-catching movements work well with animated banners! It doesn’t always have to be something dramatic or crazy.

Use Case: Webinar promotion
Targeting: General brand awareness (sender-based)
Recommendation: When promoting a webinar or virtual event, feature the speakers in your banner by including their headshots. As our VP of Marketing likes to say: “Pics get clicks.”

Use Case: Webinar promotion
Targeting: Prospect accounts and customer accounts currently not using Terminus Email
Recommendation: See above. Pics get clicks.

Use Case: Webinar promotion
Targeting: Prospect accounts and customer accounts currently not using Terminus Chat

Content

Use Case: Content promotion (video)
Targeting: General brand awareness (sender-based)
Fun Fact: Among all content use cases (new website, blog, ebook, etc.), video content scored the third highest overall average click-through-rate among Terminus customer banners.

Use Case: Content promotion (ebook)
Targeting: General brand awareness (sender-based)
Fun Fact: In just one week, this banner achieved over 730 clicks and was the top source of traffic to this resource.

Use Case: Content promotion (case study)
Targeting: Top accounts and customers

Use Case: Content promotion (blog post)
Targeting: General brand awareness (sender-based)

Use Case: Content promotion (ebook)
Targeting: General brand awareness (sender-based)
Fun Fact: Introducing…our most effective banner so far this year. Using this channel was a big part of our promotion strategy for our newest ebook, which racked up over 1,200 clicks.

Use Case: Content promotion (blog post)
Targeting: Marketing C-level persona
Fun Fact: This has also been a top email banner so far this year, scoring 850+ clicks and becoming the top source of traffic to this blog post.

Use Case: Content promotion (ebook)
Targeting: Prospect accounts new to ABM

Use Case: Content promotion (infographic)
Targeting: Prospect accounts and customer accounts currently not using intent data
Fun Fact: This email ad racked up over 900 clicks, which is currently our second highest total this year.

Use Case: Content promotion (a fictional case study about our favorite TV show)
Targeting: Prospect accounts new to ABM

Use Case: Content promotion (infographic)
Targeting: Prospect accounts new to ABM
Fun Fact: Employee email emerged as the top source of traffic for this resource after 800+ clicks in less than a month.

Use Case: PR/news
Targeting: General brand awareness (sender-based)

Customer Marketing

Use Case: Customer advocacy program
Targeting: Just Terminus customers
Fun Fact: We love our customers. Especially our rock star customers.

Use Case: Customer reviews and feedback
Targeting: Just Terminus customers
Fun Fact: Using email signature marketing to target customers for reviews and feedback is one of the most popular use cases for our customers.

Use Case: Customer education
Targeting: Just Terminus customers

Product Marketing

Use Case: Product marketing
Targeting: Prospect accounts and customer accounts currently not using Terminus Email
Fun Facts: Terminus customer banners that include a green CTA button achieve the highest overall average click-through-rate. And among all background colors used in Terminus customer banners, the color blue has achieved the second highest overall average click-through-rate (pink is first).

Use Case: Product marketing (new integration announcement)
Targeting: Prospect accounts and customer accounts currently not using the LinkedIn integration
Fun Fact: “Learn More” as a CTA phrase works, even if we don’t want to admit it. It continues to be a top CTA phrase for our customers and our own email ads.

Use Case: Product marketing
Targeting: Top accounts and customers

Other Use Cases

Use Case: 1:1 personalization
Targeting: Account-specific (by email domain)
Fun Fact: Here are just a few of the many 1:1 banner templates we use when emailing our Tier A and Tier B accounts. By having a template ready where you can quickly add the account name and launch the banner, each email now becomes a personalized touchpoint.

Use Case: Employee engagement
Targeting: Just Terminus employees
Fun Fact: Because Terminus can recognize the sender and recipient of each email being sent by your employees, internal banners (like the one above) can automatically appear if one employee sends an email to another employee.

Use Case: Recruitment
Targeting: Sender-based campaign assigned to just our HR/recruitment team

Written by Brad Beutler
Content Marketing Director

Brad Beutler is the Director of Content at Terminus and joined the team via the Sigstr acquisition. At Sigstr, he joined the founding team as marketer #1 during the launch in August 2015. Brad now leads the Terminus’ content program, which has gained recognition in the last few years by winning “Best Customer Lifecycle Campaign” and the “B2B Choice Award for Content of the Year” at the Killer Content Awards. He is the everyday user of Terminus Email (Sigstr) and loves working with customers on trends and best practices within this channel. He has a mini husky named Blue and is crazy about Cubs baseball.

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