The Latest from the ABM Experts
February 8, 2019
Sigstr February Product Updates
Written by Kolby Tallentire
With Valentine’s Day just around the corner, the Sigstr team wanted to highlight a few product updates that marketers are bound to love. Over the past several months, the Sigstr Team has been focused on integrating Sigstr Relationships with third party platforms, introducing new email signature campaign features, and ensuring our policies support the needs of our customers. Check out the details below!
Signatures Chrome Extension (Version 5.9)
Give employees the power to pick their own email signature campaigns
Sigstr is thrilled to announce a bigger and better Chrome Extension that gives employees the power to select their own email signature campaigns via Employee Banner Selection. With the update, employees are able to click on the Chrome Extension to view the campaign options your marketing team has selected as well as a recommended, default campaign.
Please note that the update requires end users to accept additional permissions, even if you do not plan on using the new functionality.
Preference Center Localization
Make Sigstr work for you on a global scale
For global teams, Sigstr now offers localization of the Employee Preference Center. When you invite employees to update their signature data, you can now be sure there will be no communication barriers. Out of the box, Sigstr offers both English and Spanish, but if there are other languages you would like to incorporate, we are happy to build out those options.
Allow relationship insights to inform your ABM strategy
Bring the power of Sigstr Relationships into the Terminus Account Hub to execute and measure smarter ABM campaigns. Sigstr’s relationship intelligence analyzes the communication patterns of your entire company right within Terminus, making sales teams more involved and accountable in your ABM program than ever before. With a shared source of truth, account-based marketing and sales teams can align on the strategy, campaigns, and messaging that will help them drive opportunities at scale.
Relationship Data in Salesforce
Score your company’s relationship with every account and contact in Salesforce
Sigstr’s Salesforce Integration allows you to score your relationships with every account and contact in your Salesforce environment based on real, human interactions. By analyzing the email and calendar patterns of all your employees, Sigstr identifies and quantifies the entire universe of relationships that reside in your CRM, all without any added effort from your employees.
Use these scores to select the best fit accounts for your ABM efforts, gain alignment with sales around key opportunities, identify the best contacts for marketing activities, and monitor how sales is activating key relationships.
Salesforce Data in Sigstr
Bring the power of relationship insights together with your CRM data
Start leveraging Salesforce’s account, contact, and opportunity data within your Sigstr Relationships environment. By bringing together historical data from Salesforce and real-time relationship data from Sigstr, you gain a holistic view of the contacts and accounts that your business depends on. Within Sigstr, understand where opportunities are in your sales process, and see how relationship trends can predict upcoming wins.
Connect Chrome Extension (Version 1.0.16)
Gain authentic relationship insights on every record
Sigstr’s updated Connect Extension now offers Salesforce insights. By running the updated extension, you will see a Sigstr tab when viewing any contact or account within Salesforce. Gain a real-time view into how strong your company’s current relationship is with any account and understand which contacts you truly know at each company. See which coworkers are best connected and plan territories accordingly.
Sign into Sigstr with just one click
Sigstr is thrilled to announce the support of the SAML 2.0 authentication framework. SAML is an open standard for exchanging authentication and authorization data between an identity provider and a service provider. Most notably, it addresses web browser single sign-on (SSO) for enterprise companies.
Privacy Shield Certification
Know your data is in good hands
Sigstr is now a Privacy Shield compliant company! You can find our Privacy Shield listing here. This certification confirms that we follow strict guidelines for importing data, have robust security measures in place, and only process and store data that is needed for our service offerings.
Put your trust in Sigstr with peace of mind
If you’re interested in learning more about how Sigstr Relationships integrates with Terminus and/or Salesforce, join us for this month’s Sigstr Session! The webinar will be held on February 26th at 1:30pm EST. Register here.
Did you miss December’s Product Update? Check it out here.