The Latest from the ABM Experts
April 18, 2017
A Year of ABM – The First Anniversary of “Account-Based Marketing for Dummies”
Written by Lauren Patrick
Category: Account-Based Marketing
April 18, 2017 marks the first anniversary of Account-Based Marketing for Dummies.
One year ago today, Terminus Co-Founder and CMO, Sangram Vajre, published the first-ever book about account-based marketing (ABM). Our partners at Wiley publishing were a huge factor in making this book a success, as were the 50+ B2B marketing and sales thought leaders who were interviewed for the book.
The Terminus team celebrated the book’s launch with a party on the roof of the Atlanta Tech Village. Check out the recap montage.
In Account-Based Marketing For Dummies, Sangram discusses all levels of account-based marketing and shows you how to use technology for marketing to these accounts. Since the book’s launch in early 2016, the B2B marketing industry has seen a revolution in shifting to an ABM approach.
As Megan Heuer, Vice President of Research wrote in the book’s foreword…
[ctt template=”1″ link=”0Reh8″ via=”yes” ]”Nothing makes me happier than seeing the market embrace a good idea that works.” @MegHeuer #ABM[/ctt]
Megan and Sangram show off a copy of the first-ever book on #ABM
Hear what these B2B marketing champions had to say on the 1st anniversary of Account-Based Marketing for Dummies.
Scott Brinker, Editor at ChiefMarTec.com
“ABM has transformed the way organizations think about B2B marketing. Sangram’s brilliant book and tireless evangelism have helped thousands of marketers rethink their approach to better winning, engaging, and growing customer relationships in the B2B digital world. Kudos!”
Check out this awesome interview with Sangram and Scott as they discuss their books, including Scott’s work Hacking Marketing.
Matt Heinz, President of Heinz Marketing
“We’re starting to see a shift from ‘ABM’ to real, operational account-based progress and results in B2B companies nationwide. Many innovations go through their ‘frothiness’ stage, where there’s more talk than action and results, and I’m happy to see ABM is getting past that now. We’ve seen and helped first-hand with numerous companies leveraging account-based strategies and tactics to accelerate velocity and conversion of not just closing target accounts but keeping them far longer.”
“We have Sangram and the #FlipMyFunnel movement to thank for helping to accelerate awareness of what ABM can do. It’s hard to find an early adopter of ABM who hasn’t been influenced somehow by a #FlipMyFunnel event, video, blog post, etc.”
Jon Miller, CEO of Engagio
“The best and most effective organizations realize that Account Based Marketing (and Account Based Everything) is NOT a technology category, but rather a business strategy. If you want to find big returns on your ABM efforts, you must embrace this mindset.”
[ctt template=”1″ link=”N0e4E” via=”yes” ]@JonMiller: “@SangramVajre has done a great job at evangelizing #ABM”[/ctt]
“After you have the foundation of sales and marketing alignment and move from lead-focused to account-centric, only then can you layer on the tactics and technologies. I’m not talking about automating emails or robo-spamming people. I’m talking about marketing orchestration that leverages highly personalized and relevant touches and uses multiple channels across multiple departments. That’s how you win with ABM…I’m excited for what’s the come for all of us!”
Learn More in Account-Based Marketing for Dummies
Ready to get schooled on account-based marketing and join the ranks of experts like Megan Heuer and Jon Miller? Click the banner below to download the first chapter of Account-Based Marketing for Dummies for free and begin your ABM journey.