The Latest from the ABM Experts
June 7, 2015
How to Build a Successful MarTech Stack
Written by Sangram Vajre
Marketing technology stacks are often associated with one word: complexity.
But it doesn’t have to be that way. And that is why we entered our very own stack into The Stackies, Scott Brinker’s marketing stack contest.
We wanted to show that a marketing technology stack does not have to be complicated; it just has to meet your needs. The reality is that each stack is unique and personal to the organization. While an enterprise company may have their needs met by an all-in-one solution, smaller companies might find an array of point solutions more appropriate.
Here’s what our marketing technology stack looks like:
Here is the breakdown of our stack:
Top Row: Data Storage and Marketing Automation Technologies
Middle Row: Point Solutions That Integrate with Our CRM and MAP
- List Building: SalesLoft
- Landing Pages: Unbounce
- Analytics: Google Analytics
- Account-Based Advertising: Terminus
- Social Media Publishing: Buffer
Bottom Row: Content Marketing Technologies
- Blog Publishing Platform: WordPress
- Blog RSS: MailChimp
- Blog Social Sharing: CoSchedule
- Blog Call-To-Action: HelloBar
- Blog Graphics: Canva
Special thanks to Scott Brinker for raising awareness about how an ABM tech stack should be personal and unique to each organization. We fully support the idea that stacks do not need to be complex, and marketers should not fear the landscape.
Instead, they should embrace it in the way that makes the most sense for them — and puts the customer front and center. At the end of the day, that’s what is most important.
What Does Your Martech Stack Look Like?
What tools do you use as part of your marketing technology stack? Let us know in the comments! Then, we challenge you to take it one step further and build your dream stack. You can use the Account-Based Marketing Stack Grader to determine the best technology and tools for your company. Click on the banner below to check it out now.