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Terminus Blog

November 16, 2018

How to Build a Killer B2B Brand w/ Edward Ford

Category: Other

What do you think of when you think about brand marketing?

Most people probably think about fluff.

And this couldn’t more true than in the B2B and SaaS world.

But according to Edward Ford, there are 3 drivers that are bringing brand to the forefront in the SaaS world.

  1. A shift from commodity to experiences
  2. A shift in power from those that own the supply to those that own the demand.
  3. A shift from building products to building brands

Is your company focused on building a brand?

Written by Brad Beutler
Content Marketing Director

Brad Beutler is the Director of Content at Terminus and joined the team via the Sigstr acquisition. At Sigstr, he joined the founding team as marketer #1 during the launch in August 2015. Brad now leads the Terminus’ content program, which has gained recognition in the last few years by winning “Best Customer Lifecycle Campaign” and the “B2B Choice Award for Content of the Year” at the Killer Content Awards. He is the everyday user of Terminus Email (Sigstr) and loves working with customers on trends and best practices within this channel. He has a mini husky named Blue and is crazy about Cubs baseball.

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