The Latest from the ABM Experts
May 19, 2016
7 Clever Tips to Boost Your Business Services Brand: Tip #6
Written by Drew Kelley
Business services companies all face the unique challenge of not having a physical product. Instead, they offer superior services or solutions and rely heavily on the relationships that their sales and customer success teams build. They have created a successful company on their people and brand, and as such, their brand is incredibly important to them.
Sigstr created an ebook that walks through 7 clever ways to boost the business services brand with a polished html email signature template, and today we’ll highlight clever tip #6.
Download a copy of the ebook “7 Clever Tips to Boost Your Business Services Brand” to get access to the other tips now, or check back next week for clever tip #7.
Clever Tip #6: Keep the Relationships Alive With Communication
It costs considerably less to keep a customer than to win a new one, so it’s smart to maintain a campaign to upsell or resell to existing customers. In fact if you’re not communicating with your customer database at least every four to six weeks, you’re missing opportunities to grow your business. Use a combination of sales and marketing tactics to stay in touch, such as alternating sales calls with email and direct mail. Even with the best of offers, you can burn out your list if you pitch customers too often. So rather than sending only communications with hard-sell offers, intersperse them with e-newsletters that contain case studies or other soft-sell but relevant and valuable information.
Make a habit of periodically using your marketing communications to ask for referrals. You can email a success story, for example, and ask the recipients to forward it to friends or peers who would like to achieve similar results. Or, promote your referral program in your html email signature template (a little more on that later). By providing deep information about your company for new customers and ongoing offers and communications with existing customers, you’ll create a synergistic campaign that builds strong and lasting relationships.
Ready for the Clever Tip?
Consider adopting a simple marketing automation software platform designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, website, and etc) and automate repetitive tasks. Marketing departments benefit by specifying criteria and outcomes for tasks and processes which increases efficiency and reduces human error. The use of a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.
Read More & Get Started
Get access now to the rest of the clever tips by downloading the ebook entitled, “7 Clever Tips to Boost Your Business Services Brand”.
Need more inspiration for your html email signature template? Check out the latest resource from Sigstr: