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Terminus Blog

October 28, 2021

If Scary Movie Characters Had Email Signatures

Category: Email Signatures

Way back in 2018, we thought long and hard about what the email signatures of our favorite Halloween characters would look like. Why did we do this? First–we love spooky season, duh. Second–we love to think of different and fun ways to show you the power of creating eye-catching email signature banners with Terminus Email Experiences. So, we decided it was about time to refresh our spooky season content, and we’re back with a sequel. Prepare to dive into three of the scariest movie characters of your childhood/adulthood. 

Let’s get spooky 🎃

Billy the Puppet from Saw

As you may or may not know, Billy the puppet is a consistent character in the Saw franchise. John Kramer, “The Jigsaw Killer”, uses Billy to relay recorded messages to his test subjects. Billy either appears on a TV screen or in-person and shares key information on how to survive and navigate the deadly traps that these subjects find themselves in. 

A lot of Saw-themed inspiration was used in creating this signature. We imagined Billy as a TA (Teacher’s Assistant) at a university, eager to help students. Billy has dubbed himself as, “Your Survivor Guide” and like in the eight Saw movies he appears in, Billy provides eight key pieces of marketing advice. And of course, we had to have Billy provide this information in the form of a recorded webinar!

Pennywise the Clown from It

Pennywise the clown was originally set as the title character in Stephen King’s 1986 horror novel, It. Pennywise, also known as It, targets children while appearing as a clown. It has various powers, ones that include shapeshifting into children’s fears, changing their reality, and being invisible to adults. Pennywise is more recently recognized in the movies, It: Chapter One and It: Chapter Two

Here we saw the opportunity for Pennywise to be a life/business coach. Pennywise’s greatest strength is assisting clients in reshaping their reality and reshaping their limiting beliefs. In the movies, Pennywise forces children to face their biggest fears, so we thought it would only be appropriate for Pennywise to do work with one of the most common fears people have: failure. 

Leatherface from The Texas Chainsaw Massacre

Within The Texas Chainsaw Massacre film series, Leatherface is showcased with his infamous weapon, a chainsaw. Leatherface finds and eats his victims through strangers that pass by his ranch. As you can guess by the name, the character consistently wears masks made of human skin. Pretty chilling stuff, right?

In this email signature, we have Leatherface still killing…killing product launches and helping clients get their new products onto the market! New versions of existing products can be tricky to manage, especially with common market cannibalization and cannibalization of sales. That’s why Leatherface is here to slash away at factors that hurt your bottom line and sales revenue. 

Bonus: Bloody Mary

Although Bloody Mary is in a few movies, she is not consistently portrayed in the same way. Therefore we will draw from the information surrounding the legend of Bloody Mary. Bloody Mary is a ghost that can be called upon in front of a mirror. To do so, her name needs to be chanted 13 times in a dark room with a candle lit. When she appears, she will be covered in blood and will share news about your future, curse you, or attack you. It all depends on how she feels 🤷

We think that Bloody Mary has some gifts that can be used for good. In fact, she provides opportunities for ~reflection~ and personal 1:1 coaching. In today’s world, manifestation in verbal and written forms has become more and more of a trend. It is only fitting that Bloody Mary shares exactly 13 chants to bring success into her client’s lives. 


Hope you enjoyed this *Halloween* edition of email signatures, let us know if you want to see other holiday-themed ones. And don’t forget to check out our other email signature what-if’s for your favorite characters from Schitt’s Creek, The Office, Seinfeld, and more!

Written by Sophie Wang
Brand Marketing Orr Fellow

Sophie Wang is an Orr Fellow in a rotational program at Terminus. Her current rotation is in Brand Marketing. Sophie helps to write various blog posts, ebooks, press releases, and is currently designing an Instagram campaign called, “Flourishing With Terminus”. She graduated from Indiana University in May of 2021 and studied Marketing and Contemporary Dance.

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