The Latest from the ABM Experts
July 22, 2020
July Release: Introducing the Terminus Engagement Hub
Written by Willy Thomas
Category: Product Updates
The July 2020 Terminus product release is here and we are excited to announce The Terminus Engagement Hub.
We’ve taken our powerful data and attribution capabilities in Terminus and separated it into two parts – Data Studio and Measurement Studio. We’ve also integrated new marketing channels to help marketers create experiences for their prospects and customers. Advertising Experiences, Email Experiences, Web Experiences, and Chat Experiences are all now available in one place; all in the The Terminus Engagement Hub. It’s never been easier to run coordinated, multi channel marketing campaigns… and we are just getting started!
That also means that Terminus Chat Experiences are now fully integrated into the Terminus Engagement Hub. Now all of your target accounts and segments flow automatically into Chat Experiences, meaning that visitors are met with personalized greetings and chats are automatically routed to the appropriate outbound rep or AE – mobile or desktop. Chat Views helps sales and marketing easily identify qualified inbound leads and real-time sales conversations on your website with target accounts. Our Chat From Anywhere™ technology means that you can launch a chat experience from all of your digital experiences– ads, emails, and anything else are now one click from starting a personalized chat with the right people.
Terminus Chat users are seeing amazing results. Customers are using chat to drive engagement through your entire funnel by creating target, personalized conversations that increase conversations, accelerate opportunities, and retain and expand customers. Here are just a few stats to show you the results Terminus customers are seeing!
ABM Dashboards for Your Whole Team
You can’t win if you don’t keep score. In the July release we’ve enhanced our ABM Scorecards with trending and out of the box dashboard tiles. It’s never been easier to set up dashboards. Build powerful executive and practitioner dashboards. Customers can now create multiple dashboards, allowing the right level of reporting to be easily accessible to every member of the team. Build powerful executive and practitioner dashboards with ease.
Terminus customers have loved being able to build custom views like ABM Win Rate, Engaged Accounts, Pipeline by Industry, and so much more in ABM Scorecard. Now, customers can add these views to dashboards and get a complete picture of performance at a glance. The possibilities are practically endless with Measurement Studio. Here are some of our favorite new dashboard tiles to get you started:
- Engaged Accounts
- ABM Win Rate
- Opportunities Created
- Revenue by Industry
- Pipeline by Program
There’s more? In the July release we are also adding additional functionality to Data Studio! We have added even more ways to import custom accounts lists and filter accounts. Customers now have even more flexibility and power in creating account lists.
We are just scratching the surface of the Terminus Engagement Hub. See it in action and learn how Terminus can help you transform your organization into a full-funnel revenue generator.