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Terminus Blog

April 19, 2018

An Integration for the Fearless Marketer: Sigstr + Marketo

Category: Marketing Automation

Fearless (def): without fear; bold or brave; not afraid at all.

A fearless marketer is daring, heroic, courageous, and confident. They’re also creative, and find ways to extend the power of marketing automation across multiple channels. Enter: Marketo.

The theme of Marketo’s Marketing Nation Summit this year is “The Fearless Marketer.” A pretty cool theme, if you ask us. And we think a certain integration can help fearless marketers become even more…fearless. Enter: email signature marketing.

Imagine every single email your employees send suddenly becoming powerful, targeted data points that can inform your smart lists, lead scoring frameworks, nurture campaigns, and more. Employee email is a channel worth connecting to your marketing automation platform, and it can easily be done with Marketo + email signature marketing.

The power of Marketo + Sigstr together

What exactly happens when you hook up Marketo to email signature marketing? So glad you asked! We’ve colorfully illustrated a few of the thousands of amazing things you can do when you connect these two in Sigstr’s Guide to Marketing Automation.

Watch the video below for an overview on the Marketo + Sigstr integration.

A perfect integration for your ABM operation

What’s better than intelligent account-based targeting with employee email? By aligning email signature banners with Marketo smartlist memberships, marketers can ensure timely and personalized content in every email sent to targeted prospects. This makes a dent in the “Engage” section of an ABM operation. Most interactions with targeted accounts will be in either Gmail or Outlook, so why not take advantage of the conversations your team is already having?

Align your Marketo lists to email signature banners by specific contacts, account, industry, or even sales stage.

The example below illustrates how a trigger in Marketo, like sales stage membership, can sync with Sigstr to populate a specific banner in the account executive’s follow-up email.

Marketo integration

We’d love to keep the conversation going at Marketing Nation Summit! How else are you fearlessly connecting Marketo to your digital channels? Are you already using email signature marketing for other initiatives? Swing by Sigstr’s booth or grab some margs with our team!

Marketo integration

Written by Brad Beutler
Content Marketing Director

Brad Beutler is the Director of Content at Terminus and joined the team via the Sigstr acquisition. At Sigstr, he joined the founding team as marketer #1 during the launch in August 2015. Brad now leads the Terminus’ content program, which has gained recognition in the last few years by winning “Best Customer Lifecycle Campaign” and the “B2B Choice Award for Content of the Year” at the Killer Content Awards. He is the everyday user of Terminus Email (Sigstr) and loves working with customers on trends and best practices within this channel. He has a mini husky named Blue and is crazy about Cubs baseball.

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