The Latest from the ABM Experts
April 20, 2015
MarTech Person of the Month: Craig Rosenberg
Written by Sangram Vajre
Category: Account-Based Marketing
In March, we kicked off our MarTech Person of the Month series with a post on Ann Handley, content queen and Chief Content Officer at MarketingProfs. This month, we’d like to pivot a bit by profiling Craig Rosenberg, co-founder and Chief Analyst at TOPO, a research and advisory firm that helps fast-growing companies grow even faster. If you’ve been keeping up with the Terminus blog, you may have seen the recent article we put together showcasing Craig’s thoughts on the account-based marketing industry. If not, you can check it out here.
Let’s take a look at a few reasons that Craig should be on your MarTech “people to watch” list.
3 Reasons You Should Know Craig Rosenberg
- Craig knows sales and marketing.
In addition to being the co-founder and Chief Analyst at TOPO, Craig is also the brains behind the sales and marketing blog, Funnelholic, where he is the editor and main contributor. He started the blog to talk all things revenue, but he also shares his insight into demand generation, sales, content marketing, social selling, messaging, and many other areas of expertise. If you’re looking for sales and marketing best practices, Craig’s blog should definitely be on your list.
[Tweet “If your senior reps aren’t using the #CRM, then your sales process is broken. — @funnelholic”]
- He’s a provocative, respected thought leader.
If you already follow Funnelholic, then you probably understand why Craig’s articles get so many shares. As an expert in the sales and marketing fields, Craig has spoken at numerous industry events and shared his insights on stage and off. His know-how is well respected among salespeople and marketers, which is why he is often referred to as a “legend” among his peers.
[Tweet “Develop a playbook to help your reps in each #sales stage. — @funnelholic”]
- His job is to help.
Aside from his work on Funnelholic, Craig helps companies sell and market more effectively in his role at TOPO. He also does product briefings for sales, marketing, and social products — making him a valuable source of information for companies looking to gain a competitive edge in their markets. Through his blog and the TOPO website, Craig makes himself available to companies who are seeking help meeting (and exceeding) their revenue targets.
[Tweet “Sales gets the need for technology to compete and and they know implement it. — @funnelholic”]
3 Resources to Check Out
Want to learn more about Craig? We’d recommend the following resources:
- @funnelholic – Stay up to date on the latest sales and marketing insights from Craig by following him on Twitter. According to his blog, all the cool kids are doing it!
- The Funnelholic and TOPO blogs – Get a more complete look at Craig’s insights by checking out his articles on both of his blogs.
- Craig on the Terminus blog – As I mentioned earlier, we’ve provided a few of our thoughts in response to Craig’s recent post on the difference between account-based marketing and inbound sales. Check out Craig’s article here, and our response here.
Stay tuned for the next article in our series, which will profile a well-known social and content rockstar with an unparalleled stage presence (leave your best guess in the comments — otherwise, you’ll have to wait for our next article to find out!).