The Latest from the ABM Experts
July 11, 2017
New E-Book: The Blueprint to Account-Based Marketing Campaigns
Written by Shauna Ward
Category: Account-Based Marketing
If you could turn any company into a superfan of your brand, what company would you choose? What if you could create a list of “dream accounts,” turn them all into customers, and build a symbiotic business relationship with each of them?
Account-based marketing can’t quite do that for you, but it can help you get pretty darn close.
In the Blueprint to Account-Based Marketing Campaigns, we will explore the steps B2B companies can take to drive more revenue from best-fit accounts using account-based strategies.
Whether you’re brand new to account-based marketing and want to pilot an ABM strategy or you’ve been doing ABM since before it had a name, this e-book will help you run a successful campaign that spans Marketing, Sales, and Customer Success.
The Blueprint to Account-Based Marketing Campaigns will provide you with the tools you need to:
- Build your core ABM team
- Select the best account-based tools and technology for your business
- Set goals for your account-based marketing program
- Pick an approach to ABM that fits your needs, goals, and resources
- Orchestrate account-based plays among Sales, Marketing, and Customer Success
- Measure ABM success and optimized your campaigns
This 118-page e-book also includes:
Real-World Examples from ABM Practitioners
Hear from account-based marketing practitioners at companies like PFL, Invoca, and PGi about how they built their ABM programs. These expert marketers share their real marketing technology stacks, campaign orchestration roadmaps, processes for tiering their target accounts, and more.
Then, hear from Terminus’ own sales and marketing team members about our recent foray into Programmatic ABM in the form of a campaign we call Terminus 500.
Demand Generation Strategies
Learn how to take an account-based approach to demand generation. Using ABM plays like pretargeting, account nurtures, and lead-to-account nurtures, get all the resources you need to get your dream accounts excited about your solution and turn them into sales opportunities.
Pipeline Velocity Strategies
The goal of pipeline velocity is to move your dream accounts through the funnel more quickly. Using pipeline acceleration and “wake the dead” plays, you can shorten the time it takes your target accounts to go from click to close. Plus, you’ll also learn how the team of ABM Superheroes at SOASTA used these strategies to shorten their sales cycle by 40%.
Customer Marketing Strategies
Account-based marketing isn’t just effective during the sales process. It’s also a proven way to build relationships with and increase revenue from your current customer accounts. Learn how ABM can help you with your upsell/cross-sell campaigns, land and expand efforts, customer advocacy, and more.
35+ Pages of Worksheets
What good is all this information if you can’t immediately put it to use? The Blueprint includes over 35 pages of strategic and tactical worksheets that will help you plan, orchestrate, and measure the success of your next account-based marketing campaign.