The Latest from the ABM Experts
August 3, 2016
New Ebook: Underutilized Content & Overlooked Distribution Channels
Written by Brad Beutler
As a marketer, you know just how important your content distribution strategy is to your marketing goals and generating revenue for the bottom line of the business. Without content, what programs can you run and what can you promote? Smart marketers have found that when they give away really useful and meaningful information in the form of content, like ebooks, blog posts, case studies, infographics, one-pagers, even videos, they get much better results than a standalone sales message.
The Marketer’s Dilemma
But what does the ideal content distribution strategy look like? Are you like the many marketers who have so much on their plate that they use the “spray and pray” approach to sharing content? They don’t have a strategic plan for how to get the most from the content their team members create, so when a piece is ready for prime time, they might post it to social media, send a link to the sales team and maybe write a blog post about it. But what good is that if it’s not measured and not consistent? Are you missing activation channels that are available to you?
That’s why we’ve created an ebook to help your marketing team get the most from the incredible content you work so hard to create.
In this ebook you will learn:
- Why 65 percent of content goes unused in most B2B organizations, and how that equates to wasted time and money
- Overlooked digital marketing channels that can help with your content distribution strategy
- Metrics to focus on, based on your marketing team’s goals
- Which channels are most effective, including employee email
Underutilized content and overlooked distribution channels can be a major problem for marketers, but Sigstr is here to help. Download your complimentary copy of the ebook, “The Marketer’s Dilemma: Underutilized Content & Overlooked Distribution Channels” as a guide to help you put to use new and innovative digital channels to help your content cut through the noise. Get inspired by new channels you might be missing, and see how they should play a role in your marketing strategy.
Let us know what you think – we’d love to hear your feedback! We always enjoy listening to new ideas and seeing cool designs. And if we can help in any way, feel free to reach out! Request a demo here.