The Latest from the ABM Experts
August 17, 2016
“Nobody likes a boring Campaign banner” – Anonymous
Written by Kolby Tallentire
Category: Email Signatures
When you’re creating Sigstr Campaigns, it’s easy to get stuck in a rut. With so many marketing mediums at play, it’s difficult to be continuously innovative in emerging channels, like employee email. Oftentimes, design resources are allocated to long-time players like search, social and paid advertising. Meanwhile, channels like Sigstr and your email signature block receive far less attention.
Unfortunately, the aforementioned situation presents a missed opportunity. Your most important prospects, customers and partners receive emails from your employees. This audience of influencers are more likely to view your email signature (and the clickable call-to-action banner located underneath) than any other piece of marketing collateral. With this level of exposure, it’s imperative to make sure the signature designs you’re promoting make a lasting impression.
If you’re a Sigstr user, you may have the sudden urge to rethink your entire creative strategy. It’s totally normal (and easier than it sounds)! To get started, step one is to review Campaign best practices. Once you are familiar with the basics, you can move on to exploring more complicated design elements. Below, we’ve highlighted three design principles that turns Campaigns from mundane to extraordinary.
Think Beyond the Box
Who says Sigstr Campaigns have to mimic traditional marketing banners? Feel free to use subtractive space to make design elements pop or ditch the rectangular shape altogether. Four straight lines do not need to dictate your entire creative process.
Create Dimension with Layers
There is nothing more uninteresting than a Campaign made with just blocks of color and text. Create the illusion of depth by layering images, abstract shapes, color overlays and patterns. A multi-dimensional Campaign pulls the viewer in and encourages conversion.
Tell a Story with Illustrations
It’s true what they say – a picture is worth a thousand words. Campaign illustrations are an effective tool in creating brand identity. Instead of filling your Campaign space with lengthy text, use illustrations to catch your audience’s attention and make them feel connected to your brand.
Your employee email signature block is prime marketing real estate. Don’t waste the opportunity to promote your latest marketing initiatives by leveraging an unmemorable Campaign. Create content that stands out and entices viewers to take action.