April 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreOctober 26, 2021
Terminus Introduces Free Data Audits to Improve B2B GTM Data Accuracy
Every marketing experience is dependent on data. But, only 12% of marketers are confident in their data. Think about that. […]
October 26, 2021
Optimizing Your Advertising Spend with Website Personalization
As a marketer, you’re investing significant time and dollars in paid advertising in order to drive buyers to your website. […]
October 15, 2021
4 of Our Current FlipMyFunnel Favs
Want to hear from the Chief Heart Officer from VaynerMedia? Learn about breaking the biggest branding myths? Or hearing about […]
October 12, 2021
ABM 1:1 Targeting: 4 Creative Campaign Examples
An account-based marketing approach can translate to many different use cases and targeting strategies. For example, Tier A accounts, Tier […]
October 6, 2021
Terminus Named as a Vendor With Embedded and Standalone CDP
We’ve said it before, and we’ll say it again. We are in the golden age of marketing. The range and […]
October 5, 2021
4 Brand Awareness Campaign Ideas for Your ABM Strategy
What is brand awareness? It can mean a lot of different things to a lot of different people in the […]
October 4, 2021
Words of Wisdom From Every Sector of Our Marketing Team
We are always ready to DRIVE here at Terminus. DRIVE represents our core set of values, which serve our team […]
September 30, 2021
4 Ways to Support and Delight Your Customers
According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt […]
September 30, 2021
Terminus Acquires Zylotech to Dramatically Improve B2B Data Accuracy
I’ve been in marketing for a while now (like the AOL era). So, I’ve been fortunate enough to see it […]