April 24, 2024
How CINC Systems Scaled ABM to Drive 111% Increase in Deal Value
The journey from a startup to a market leader is filled with strategic choices, and CINC Systems has shown a clear path to success. In a recent webinar, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with Kim Pitsko, Head of Performance and Enablement at CINC Systems, to discuss CINC’s ABM journey and how...
Read moreApril 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreOctober 15, 2015
Template Ideas For Your Email Signature
Every single employee has something in common. They all use an email signature in every one of the thousands of […]
October 13, 2015
3 Ways to Close More Sales at Every Conversion Funnel Stage
Do you want to turn more leads into actual sales? Convincing someone to fill out your lead generation web form […]
October 13, 2015
The First-Ever Account-Based Marketing Twitter Chat
Terminus recently hosted the first-ever #ABMChat on Twitter, and it was a big success. Within one hour, we generated nearly 500 […]
October 12, 2015
Terminator Customer of the Month: Why Avere Systems Wanted Account-Based Marketing (Case Study)
Today we kick off our “Terminators” Customer of the Month Series with our very first customer EVER at Terminus: Gretchen […]
October 9, 2015
Flip My Funnel: Account-Based Marketing Challenging the Status Quo of B2B
Our very first Flip My Funnel ABM conference was such a huge success! More than 300 of the best and […]
October 6, 2015
Thriving at the Intersection of MarTech & Account-Based Marketing
It’s all about collaboration when it comes to marketing technology. MarTech has made it the greatest time ever to be […]
October 2, 2015
Email Signature Marketing as a Customer & Employee Referral Engine
It’s said that the “Your Brand is the Sum of Conversations Happening About It”. And as many know, the best […]
September 30, 2015
How-to Update Your Gmail Signature in 5 Easy Steps
The email signature is an important reflection of you as an individual or of company you represent. In fact, it’s […]
September 28, 2015
10 Reasons Why B2B Companies Can’t Live Without Account-Based Marketing
If you are in B2B marketing and don’t know about SiriusDecisions, then you are missing out. I’d highly recommend following […]