The latest from the go-to-market experts

Terminus Blog

March 25, 2024

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups.  Your initial researcher may not be a user...

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March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

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March 11, 2024

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

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March 1, 2024

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

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January 16, 2024

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

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December 4, 2023

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

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November 27, 2023

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

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November 20, 2023

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

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November 14, 2023

The Vital CMO-CFO Relationship

Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...

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July 26, 2015

Use These 5 Account-Based Marketing Strategies or You’re Doing It Wrong!

If you’ve been keeping up with our account-based marketing (ABM) 101 series, then you’ve learned all about the basics of […]

July 19, 2015

Let’s Get Real About Account-Based Marketing and Social Selling

As you know, I love talking about account-based marketing (ABM). In fact, I’m putting an event together called FlipMyFunnel right […]

July 15, 2015

Steak Dinner and the Rise of the SDR: Demand Gen Insights from Kevin Bobowski

Kevin Boboski is the VP of Marketing at Act-On, a marketing automation software. His role involves leading the demand generation […]

July 12, 2015

4 Ways to Align Your Sales and Marketing Teams with Account-Based Marketing

The concept of sales and marketing alignment is nothing new, but it’s still something many B2B struggle with. While some […]

July 8, 2015

Jammin’ with Joseph Jaffe: Flipping the Funnel on Customer Experience

Funnels are being flipped all over the business world. Joseph Jaffe is the brilliant author of Flip The Funnel and four […]

June 24, 2015

4 Killer Benefits Of Implementing an Account-Based Marketing Program

In our first post in our Account-based Marketing 101 series, we discussed some of the basics of account-based marketing, including […]

June 10, 2015

Driving The Revenue Machine: Video Interview with Tyler Lessard, CMO of Vidyard

Tyler Lessard is the Chief Marketing Officer at Vidyard. He is an engineer by trade but got into the marketing […]

June 7, 2015

How to Build a Successful MarTech Stack

Marketing technology stacks are often associated with one word: complexity. But it doesn’t have to be that way. And that […]

June 4, 2015

Always Be Educating: An Interview with Jill Rowley, the Social Selling Queen

You may know Jill Rowley as the Social Selling Queen. Jill Rowley is nothing short of brilliant when it comes […]