Blog - Page 11 of 144

April 24, 2024

How CINC Systems Scaled ABM to Drive 111% Increase in Deal Value

The journey from a startup to a market leader is filled with strategic choices, and CINC Systems has shown a clear path to success. In a recent webinar, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with Kim Pitsko, Head of Performance and Enablement at CINC Systems, to discuss CINC’s ABM journey and how...

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Terminus Acquires Zylotech to Dramatically Improve B2B Data Accuracy

I’ve been in marketing for a while now (like the AOL era). So, I’ve been fortunate enough to see it […]

September 29, 2021

5 Best Practices to Help You Effectively Use LinkedIn With Your ABM Platform

Most of us that have been involved in marketing and sales are well aware of LinkedIn. It is where we […]

September 24, 2021

5 Multi-Channel Campaign Examples for Your ABM Strategy

On average, your prospects are active on three to four devices (source) and 72% of your prospects want to connect […]

September 22, 2021

The State of ABM in Europe

Over this past summer, we surveyed 500 go-to-market professionals in the UK, France, Germany, and the US to compare and contrast the nature of account-based programs in different countries.

September 21, 2021

Why Multi-Channel Campaigns and Account Targeting = ABM Success

Think back to the last time you bought something online. (If you’re anything like us, you don’t have to remember […]

September 20, 2021

Introducing MOVE: The 4-Question Go-To-Market Framework

Today’s the day! We’re so proud…thrilled, really to announce the release and availability of MOVE: The 4-Question Go-To-Market Framework. This […]

September 15, 2021

The Power of First-Party Data: How to Leverage Marketo to Drive Conversational Marketing

As a busy marketer at a growing small or mid-sized company, you’ve probably dreamed of having a large marketing team […]

September 14, 2021

Smart Growth for Small & Medium Businesses With ABM

Being a marketer in 2021 “ain’t easy” as they say. As I observe our own Terminus marketing team, navigating the […]

August 18, 2021

Ads + Chat in a Single Platform Is Revolutionizing ABM

By this point, no marketer needs convincing that conversational marketing (chat) and digital advertising are powerful tools to engage with […]

The latest from the go-to-market experts