April 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreOctober 16, 2018
How Masergy Built an Award-Winning ABM Strategy from the Ground Up
Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. […]
October 11, 2018
How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing
As the admin of Sigstr for Sigstr, I’m often asked about our email signature marketing strategy and best practices to […]
October 9, 2018
Email Signature Marketing for a Good Cause
With the recent devastation of Hurricane Florence, our team here at Sigstr has been reflecting upon how marketing technologies can […]
October 4, 2018
How Relationship Marketing Impacts Events
In the video above, Sigstr’s Relationship Marketing and Event Marketing Manager, Bailey Roberts, shares what relationship marketing means to her […]
October 2, 2018
Known Marketing in the Age of GDPR
This Sigstr-authored post was originally published on Target Marketing. The long awaited May 25 enforcement date for GDPR has come and […]
September 27, 2018
Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep’s Day-To-Day
“Eat your own dog food” (ew) or “drink your own champagne” (better!) are idioms that we often hear in sales, […]
September 25, 2018
How to Get Sales on Board with Account-Based Marketing
Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can […]
September 24, 2018
How to Put ABM into Action with the TEAM Framework
Common Challenges with Account-Based Marketing Over the years, we’ve helped hundreds of B2B teams overcome some of their biggest marketing […]
September 24, 2018
How Relationship Marketing Impacts ABM and Revenue Goals
In the video above, Sigstr’s VP of Marketing, Justin Keller, talks through the meaning of relationship marketing. Also, how teams […]
