Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

3 Approaches to Building and Targeting ABM Campaigns

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can...

What is account based marketing (ABM)?

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...

How Authenticity Helps You Succeed in ABM

Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...

What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?

The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your...

#FlipMyFunnel podcast with Heidi Vandermeer, Uberflip

Personalization at Scale? Learn How Uberflip Scales Targeted ABM

In this episode of the #FlipMyFunnel podcast, Heidi Vandermeer shares how her team at Uberflip scaled their account-based marketing program...

How to Define your Ideal Customer Profile for Account-Based Marketing

How to Define Your Ideal Customer Profile for Account-Based Marketing

Account-based marketing (ABM) has shot to popularity in recent years because it offers teams a focused, structured way to...

New Year, New Terminus: How We Transformed Our Brand in 3 Months

In less than five years, Terminus has grown from three co-founders to over 150 employees. We’ve acquired a company,...

3 Steps to Stop Targeting Lousy Accounts and Start Driving More Revenue From Your ABM Program

How well do you understand your prospective customers? These days, it’s not enough to brush up on top-level insights...

Sigstr and Terminus - ABM Relationship Intelligence

Announcing Sigstr + Terminus Integration

At the end of the day, account-based marketing is all about using everything at your disposal to build meaningful,...

"Don't let perfect get in the way of better. Just get started." - Daniel Englebretson of Phononic on the #FlipMyFunnel podcast

In 1 Year, This Marketer Turned a Company With No Marketing Into a Pipeline Machine

In this episode of the #FlipMyFunnel podcast, Phononic’s Daniel Englebretson shares how his team built an award-winning marketing program...