Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

account-based retargeting

Featured post

Finally, Account-Based Retargeting for B2B Marketers

Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...

Enterprise ABM

Featured post

3 Account-Based Marketing Tactics for Selling to the Enterprise

There are many reasons B2B revenue teams choose to shift their strategy toward enterprise-level account-based marketing. Focusing marketing efforts...

Account-Based Marketing Platform

Featured post

6 Criteria to Look for in an Account-Based Marketing Platform

The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is...

B2B Marketing Exchange

5 Essential ABM Sessions & Events at #B2BMX

B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and my team at Terminus is already...

Power your ABM strategy with LinkedIn and Terminus

Power Your ABM Strategy with LinkedIn & Terminus [Webinar Recap]

Terminus is thrilled to announce our integration with LinkedIn for account-based marketing (ABM). In our live webinar, Power Your...

Terminus LInkedIn Integration for ABM

Announcing the Terminus Integration with LinkedIn

Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing...

#OneTeam: the Terminus account-based marketing story on the #FlipMyFunnel podcast

3 Keys to Creating a #OneTeam Culture with Account-Based Marketing [Podcast]

“Shot of tequila? Yeah. Shot of tequila.” When your team goes through an account-based marketing (ABM) transformation, sometimes tequila...

Terminus acquires BrightFunnel

Terminus’ Acquisition of BrightFunnel: The Details

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B...

#OneTeam - a true tale of account-based marketing transformation

#OneTeam: A True Tale of Account-Based Marketing Transformation

At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how...

12 ways to segment account-based advertising campaigns

12 Ways to Segment Account-Based Advertising Campaigns

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted...

Terminus Bombora Partnership Operationalize ABM

Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m...

A day in the life of a Terminus customer success manager - Brenna Zenaty

A Day in the Life of a Terminus Customer Success Manager

“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer...

Santa uses Terminus to design magical, tailored experiences

Santa Uses Terminus to Design Magical, Tailored Experiences

Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights...

Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor...

5 HubSpot Workflow Recipes to Unite Inbound and Account-Based Marketing with Terminus

5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot...