March 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreNovember 14, 2023
The Vital CMO-CFO Relationship
Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...
Read moreFebruary 6, 2023
The Terminus ABM Buyer’s Guide
We know that evaluating ABM platforms can be overwhelming for marketers. As marketers ourselves, we get it. To help get […]
January 24, 2023
Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate
Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & […]
January 13, 2023
How to Use LinkedIn Document Ads to Elevate Your ABM Strategy
When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The […]
January 12, 2023
Terminus Named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms
Terminus recognized for completeness of vision and ability to execute in report by independent research firm ATLANTA & INDIANAPOLIS, January […]
January 4, 2023
Investing in Account-Based Marketing: A Wellness Approach to Business Growth
Account-based marketing (ABM) is a strategic approach to B2B marketing that targets specific, high-value accounts within a company’s ideal customer […]
December 30, 2022
Why You Need the Terminus ABM Certification Course
As the industry’s only True ABM Platform, it only made sense for our team of marketers to design an easy-to-digest […]
December 21, 2022
Webinar Recap: How to Make the Most of ABM in the New Year
As B2B marketers, a downward trending line on an advertising performance graph can signal that the proverbial sky is falling. […]
December 20, 2022
From the Experts: How to Double Down on ABM in the New Year
As marketers, we have always been called on to adapt and change. But these last few quarters? Whoa. We made […]
December 1, 2022
How to drive ROI results with Connected TV and Audio
With Netflix recently joining the CTV party, the premium channel piece of the digital marketing mix has been getting a […]