Blog - Page 6 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Best Practices for a Cohesive Digital Ad Experience

The life of a digital marketer can take on many looks (depending on the day hour), but one thing that […]

August 1, 2022

How to Scale ABM At Your Own Pace

As marketers, we all know that B2B marketing is changing at a breakneck speed. If we’re being honest, it’s leaving […]

June 30, 2022

Beyond Traditional Ad Strategies: Reaching Today’s Digital Buyer

“At the end of the day, B2B and B2C buyers are the same people,” says Tenisha Griggs, Terminus Vice President […]

May 19, 2022

Ready to “Run” With Multi-Channel ABM Plays? Let’s Go.

Your marketing team is seeing big wins with ABM programs and you’ve had success with multi-channel campaigns. Your revenue teams […]

May 11, 2022

Customer Rock Star Spotlight: United Airlines Uses Terminus Email to Take Flight with ABM

Terminus Products Used Ad Experiences Data Studio Email Experiences Sales Experiences Measurement Studio Platinum Support United Airlines and ABM United […]

May 10, 2022

Better ABM Strategies Through Collaboration: How Partnering With Terminus Just Got Easier

Developer Accounts, APIs, and a brand new Partner Marketplace. It’s time to join the Terminus partner ecosystem. Howdy partner! Ok, […]

May 4, 2022

The TL;DR of the Terminus ABM Certification Course

“Welcome to your third week at Terminus, Molly! Why don’t you go ahead and take our new Account-Based Strategy: Fundamentals […]

May 3, 2022

Customer Rock Star Spotlight: Daniel Englebretson from Khronos

Daniel Englebretson is the Founder of Khronos, an agency which partners with clients to install a flexible framework for account-based […]

April 28, 2022

The Red Carpet Treatment: Engaging Buyers With Personalized Messaging

If you had 30 seconds to talk to a prospect, would you know what to say? After putting in the […]

The latest from the go-to-market experts