Terminus Blog

The Latest from the ABM Experts

The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

Jun 03, 2019

Our mission is to make B2B marketers better at their jobs by making it painless to operationalize data and...

May 28, 2019

ABM isn’t just for demand generation (and, frankly, demand generation shouldn’t just be about new logo acquisition). Account-based marketing...

May 23, 2019

The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there....

May 09, 2019

How many retargeting ads do you encounter in a day? What about semi-personalized emails in your inbox? Probably too...

May 09, 2019

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another...

Apr 30, 2019

Common Account-Based Marketing Terms As account-based marketing grows in popularity, it seems the number of ABM-related terms grows along...

Apr 23, 2019

The TOPO Summit, put on annually by the eponymous sales and marketing advisory firm, gathers the most forward-thinking sales...

Apr 22, 2019

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a...

Apr 16, 2019

If you take a look at G2Crowd’s breakdown of popular marketing software categories, you may notice a familiar term...

Apr 11, 2019

ABM Requires a Fundamental Shift in Reporting If you’ve been running account-based marketing (ABM) programs for some time, or...

Apr 04, 2019

The Rise of Account-Based Marketing Direct Mail How many emails do you receive on a daily basis? Probably dozens,...

Apr 04, 2019

Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making...