April 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreJune 26, 2017
How to Report on Terminus ABM Advertising Campaigns in Salesforce
If you ask anyone in the Terminus office what my mantra is, they’ll tell you: “If it’s not in Salesforce, […]
June 21, 2017
#SangramSeries: Measuring ABM Success with Engagement, not Contacts
Contacts don’t matter! Well…in account-based marketing (ABM) world, they don’t matter as much as engagement does. Check out this quick […]
June 21, 2017
Guest Blog – Account-Based Marketing Success: It’s all about the data
In the world of account-based marketing, there are a lot of things to think about. Account selection, content, strategy, and […]
June 20, 2017
Introducing the ABM Terminal! Account-Based Marketing Resources
Terminus has created the ABM Terminal, your go-to destination for account-based marketing resources! The ABM Terminal was designed to help […]
June 16, 2017
If TV Show Dads Had Email Signatures
What does a thesaurus eat for breakfast? Wait for it a synonym roll. *Ba-dum-tshh* I know, I know, but come on! […]
June 15, 2017
The Stages of Account-Based Marketing Orchestration
What is Account-Based Marketing Orchestration? Account-based marketing (ABM) orchestration is about delivering the right content, on the right channel, to […]
June 14, 2017
Guest Blog: 3 Ways Terminus Uses Account-Based Marketing for Customer Success
In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual. Now […]
June 13, 2017
Why Marketing Executives Are Excited About ABM for Employee Email
Simply put, employee email is a natural account-based marketing (ABM) channel. Today, marketers are using a channel they already own with […]
June 12, 2017
Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing
Terminus, the leading account-based marketing (ABM) platform, today announced Peter Herbert has joined the executive leadership team as Vice President […]
