Blog - Page 7 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

4 Campaign Ideas to Take Your Starter-ABM Strategy to New Heights

This isn’t your first rodeo. You’ve been playing the account-based marketing game for some time, but you’re looking for a […]

April 21, 2022

First-Party Data Is the Next (And Right) Move

As a marketer, there are lessons to be learned by thinking about your business as a booth in an IRL […]

April 19, 2022

Multi-Channel Messaging: Reaching Your Buyers Where They Are

Pipeline and revenue. This is your charge. You could say that marketing exists as a function to drive pipeline, and […]

April 14, 2022

ABM Campaign Starter Pack: 4 Ideas to Get Your Team Started

Real talk: your company is probably already dabbling in account-based marketing and you don’t even know it. Surprise… and congratulations! […]

April 13, 2022

Finding Future Customers That Are Looking For You: How to Identify Buyers

Have you ever felt like it should be easier to produce more sales opportunities? Have you struggled with attribution and […]

April 7, 2022

2 Surefire Ways to Engage Your Buyers

Imagine this: your Marketing team just came back from a successful conference and passed along a ton of new contact […]

April 6, 2022

How to Convince Your Boss to Give ABM a Chance

Maybe you’re one of the lucky ones. Maybe your boss (or their boss) attended a webinar or watched a video […]

March 31, 2022

Customer Rock Star Spotlight: Jessie Wu from Autodesk

Jessie Wu is the Head of Account-Based Marketing, Autodesk Construction Solutions, which include Autodesk Construction Cloud that connects workflows, teams […]

March 29, 2022

Do I Need to Get the New Account-Based Marketing Certification From Terminus?

Probably. But let’s dig in! Terminus launched the “Account-Based Strategy: Fundamentals” course with two primary goals: education and execution. We […]

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