Blog - Page 99 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Flipping Funnels Weekly: The Language of Account-Based Marketing

This week brought us some very interesting articles from a variety of sources. Infer posted an amazing article on how […]

January 20, 2016

3 Ways SaaS Marketers Can Use the Email Signature to Generate Leads

For software as a service (SaaS) marketers, generating leads for the top of the funnel can often feel like the […]

January 18, 2016

#FlipMyFunnel Dynamic Duos: @_Annuitas, @PRNewsWire, @Vidyard and @Terminus

We are super pumped to announce our first round of breakout sessions for the #FlipMyFunnel B2B Marketing and Sales Conference […]

January 15, 2016

5 Quick & Easy Ways to Promote Your Newest Piece of Content

Congratulations, you’ve just completed an awesome new content resource for your company! SaaS marketers know that creating valuable content that […]

January 13, 2016

Terminus Account-Based Marketing Report – January 2016

2016 will be the year of account-based marketing (ABM). 2015 was a great year for Terminus. We launched our account-based […]

January 11, 2016

Sigstr Use Case: Return Path

Return Path is a global Data Solutions Provider that helps the world’s leading companies promote and protect their brands. Every […]

January 9, 2016

Flipping Funnels Weekly: 100 Million Data Points for ABM and a Complete ABM Guide

This week brought us a lot of great articles about account-based marketing from some of the top thought leaders in […]

January 6, 2016

Elevating Your SaaS Brand with Email Signature Marketing

As a high growth SaaS company, you care a LOT about retention and account growth for your current customers, as […]

December 30, 2015

The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinsmeister of Infer

One of the most important things to remember when thinking about account-based marketing is “quality over quantity”. The success of […]

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