The Latest from the ABM Experts
August 8, 2018
Sigstr Gives Marketers the Power of Relationships
Written by Justin Keller
INDIANAPOLIS – August 8, 2018 – Sigstr, the leading email signature marketing solution, today announced the launch of its new relationship marketing platform, Sigstr Pulse. The platform uses artificial intelligence to map the collective networks of all employees in a company, putting the power of their relationships at marketer’s fingertips.
With Sigstr Pulse, marketers can monitor sales’ engagement with marketing leads, review which accounts have growing relationships and measure how tactics are assisting sales teams in garnering new relationships at key accounts. By tracking and scoring the strength of relationships through analysis of employee email, calendar patterns and CRM data, business leaders can gain valuable and scalable insight into how their marketing and sales efforts are performing at the contact, account, and geographic level. Sigstr Pulse makes it easy for individuals to find and request warm introductions from trusted peers through a global search tool. Additional upcoming integrations with CRMs, marketing automation platforms and account-based marketing platforms like Terminus, allow marketers to easily target specific audiences and analyze how business relationships flourish.
“Sigstr Pulse gives our team a new way to calculate the most important metric in business: relationships,” said Sangram Vajre, co-founder of Terminus. “As marketers, everything we do is in effort to create authentic connections with our audiences and Sigstr Pulse helps provide guidance on the best strategies to accomplish that. Sigstr Pulse is ABM on steroids.”
In addition to the launch of the relationship intelligence application, Sigstr released today new research on the importance of 1:1 relationships in sales and marketing in partnership with Heinz Marketing. The findings show that less than 14 percent of marketers are satisfied with the level of information they have on account-based marketing (ABM) targets and contacts — and although relationships are most important to ABM outreach, only 30 percent of companies use their existing network to mine relationships.
“Relationships are the lifeblood of every business, and no other system tracks who has relationships with whom better than a corporate email system. Sigstr Pulse allows marketers to effortlessly solve a problem everyone knows they have; making it easy to understand your organization’s complex web of relationships and take action on them. One practical example is in event marketing, as brands can send invitations to potential attendees based on the hierarchy of relationships within an organization,” said Sigstr CEO Bryan Wade. “Our platform is already in the email flow of hundreds of thousands of employees at some of the world’s largest brands, which means they can flip a switch to turn on relationship marketing via Sigstr Pulse. As we’re marketing in the era of GDPR, tapping into coworkers’ existing business relationships means less cold calling and more productive marketing.”
The report also found that 87 percent of respondents from high-performing companies cited authentic relationships as critical to their business success, but only 30 percent feel confident in their ability to develop authentic relationships at scale.
“Sigstr has expanded the opportunity for marketing and sales teams by allowing them to make the person-to-person connections they need through existing relationships within the organization,” said Matt Heinz, president of Heinz Marketing. “Email is at the center of nearly every professional’s daily workflow, and now they can use those interactions to build their business beyond just the conversations they’re having.”