The Latest from the ABM Experts
December 16, 2015
Road Trippin’ with the #FlipMyFunnel B2B Marketing Roadshow
Written by Nikki Nixon
As a young startup, we always get excited when we have the opportunity to pack our bags and spread the gospel of account-based marketing in a new place. Last week, we had the pleasure of taking the #FlipMyFunnel B2B Marketing Roadshow to both Boston and Chicago. Lucky for us Southerners, it wasn’t too cold up north. And even if it had been cold, one thing’s for sure: account-based marketing is HOT!
Our first stop on the roadshow was the windy city of Chicago. Not only did we flip funnels, but we also got to enjoy some delicious deep-dish pizza too! Drool.
One of the highlights of our trip was spending time with the awesome team over at Symbiont Group and learning more about how they’re educating their clients about account-based marketing. And their view of the Chicago River cannot be beat!
The event was held at Revel Downtown, a beautiful ballroom in Downtown Chicago. The house was packed with engaged attendees who were eager to learn about the latest B2B marketing strategies and innovations.
We had the opportunity to hear from Megan Heuer, Jon Miller, Jim Williams, Adrienne Weissman and our very own CMO, Sangram Vajre, on topics ranging from ways to measure your account-based marketing results to real-world ABM campaigns and best practices for turning your customers into advocates.
Here are a couple of my favorite tweets from Chicago:
— #FlipMyFunnel (@FlipMyFunnel) December 8, 2015
— Steve Susina (@ssusina) December 8, 2015
After meeting some great Chicagoans (who are the textbook definition of hustlers), it was time to board the plane and head east to Boston.
#FlipMyFunnel Boston exceeded our wildest dreams. The event was held at Laugh Boston, a supercool comedy club inside the Westin Boston Waterfront Hotel. In addition to the already solid lineup of speakers, Alex Turner joined the tour to share all about account-based sales development and how it helps drive marketing and sales alignment.
The room was full to the brim, and so were our notebooks after all the insightful speakers.
Here are a few of my favorite tweets from the Boston event:
— Trish Bertuzzi (@bridgegroupinc) December 10, 2015
— Brian P. Hession (@brianhession) December 10, 2015
We missed you too, Jill Rowley. Catch you at our next roadshow? 😉
— Jill Rowley (@jill_rowley) December 10, 2015
Team Terminus had a great time on our road tour, and we’re already talking about our next adventure. Want to know where we’re headed next? Stay tuned!