The Latest from the ABM Experts
January 17, 2017
Rohit Prabhakar, McKesson’s Head of Digital Marketing & Technologies, to Speak at Revenue Summit 2017!
Written by Sangram Vajre
Category: FlipMyFunnel Post
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#FlipMyFunnel is so excited to announce that Rohit Prabhakar from McKesson will speak at Revenue Summit 2017!
Rohit Prabhakar is the Head of Digital Marketing & Technologies at McKesson, but he’s been making waves in the marketing & technology space for more than 15 years. Rohit’s unique background combines technology, sales, marketing, and finance – starting out with a Bachelor’s Degree in Science, and then pursuing Masters degrees in Computer Science, and later Business.
Rohis has also held very diverse positions, including product manager, account executive, technical architect, and software engineer.
But Rohit is also known as the “Transformation Man of McKesson” – a title no doubt given because of his stellar reputation and major accomplishments. Rohit’s responsibilities at McKesson include:
- Setting the strategic direction for mckesson.com and other digital properties, and of course, selling this direction internally to the business units. Rohti is also responsible for ensuring that the McKesson websites meet the highest of usability standards and continue to provide tools and services that are easy for our members to use.
- Leading the global marketing technology landscape and providing thought leadership, vision and strategy to enable McKesson marketing objectives.
- Driving both enterprise and tactical marketing technologies & capabilities across web, mobile, social, CRM, eCommerce & Analytics to enable McKesson’s brands get ahead of the curve and deliver the most optimized and relevant consumer experience.
- Researching, understanding and communicating the needs of both McKesson’s customers and business units throughout the entire organization.
- Implementing mckesson.com technology roadmap and best of breed digital marketing technologies, and leveraging digital channels to dynamically target customers.
Rohit is probably best known, however, as being insanely passionate about bringing marketing and technology together to create a seamless experience for the customer, and about leadership.
See Rohit and other rockstars at Revenue Summit 2017 – presented by #FlipMyFunnel and Sales Hacker. Use promo code FLIPMYFUNNEL to save 20% off on tickets!