The Latest from the ABM Experts
August 5, 2020
Salesforce Pardot and Terminus Team up to Supercharge Full-Funnel ABM
Written by Bryan Wade
Category: Product Updates
What is the best way to drive true account-based engagement? The answer is fully integrated technology stacks. Marketing teams who integrate their tech stack are in position to quickly and elegantly create coordinated experiences to target audiences. With over 8,000 MarTech solutions on the market today – marketers have so many DISCONNECTED options available and struggle to execute true account engagement. Even when it’s done with manual integrations, measuring everything will be like comparing apples to oranges.
Marketers are now looking for truly integrated technologies so full-funnel experiences are easier to create, execute, and measure. That’s why we’re so excited to announce that Terminus and Salesforce Pardot are introducing an extremely powerful integration that allows marketers to combine the best of both worlds to supercharge their ABM programs.
Daniel Englebretson from Khronos, an elite user of both Terminus and Pardot, shares more below and explains what this integration means to him.
Uniting capabilities of both platforms provides users nearly endless abilities, but they all start with the core aspects of this integration:
- Bi-directional data sync: Build better segments for targeted advertising in Terminus based on Pardot data, or activate drip marketing campaigns in Pardot at precisely the right time with account engagement data from Terminus. Alert sales and customer success in real-time about important or at-risk accounts or opportunities.
- Sales and Customer Success intelligence: Help outbound teams prioritize outreach to the most engaged and best-fit target accounts, and provide timely alerts and sales intelligence about at-risk accounts coming up for renewal.
- Lead-to-account matching and data hygiene: Improve your Salesforce data hygiene by mapping all orphaned leads to the appropriate account, build customized marketing programs around the entire buying group within an account, uncover missing decision-makers within a target account.
There are many automated workflow possibilities when Pardot can take action based on target accounts’ engagement behavior in Terminus. Users will even be able to automatically add target accounts to multi-channel advertising and engagement campaigns based on qualification data in Pardot. For marketers that have Pardot and Terminus at the heart of their marketing programs, there simply isn’t a better set of integrated capabilities on the market. As Liam Doyle, SVP of Product Management at Salesforce Pardot, said, “We’re excited to see Terminus innovate with our platform in order to allow marketing and sales teams to better engage with the right accounts, and to coordinate engagement across channels to deliver a connected experience.”
If you’re not using Terminus yet, come chat with us (bottom right of your screen) about how we can turn the work you’re doing in Account Based Marketing Pardot into a multi-channel customer experience that grows your company’s revenue at every stage of the funnel.