The Latest from the ABM Experts
November 17, 2015
Sigstr Launches “Advanced Signatures”
Written by Dan Hanrahan
The Sigstr team is thrilled to announce expanded capabilities of our employee email signature marketing platform by introducing Sigstr Signatures. These new capabilities will grant companies complete control of the style, format, and branding of employee email signatures. Signature templates can be designed in seconds to lock down key brand elements while “unlocking” certain fields where employee control is appropriate. No longer are employees given free reign to “get creative” with fonts, images, selfies, or inspirational quotes. B2B marketers around the world can now rejoice!
For B2B companies, the email signature is often the #1 source of brand impressions — frequently generating more views than even the company website! Because brand compliance is top of mind for marketers at organizations (both large and small), Signatures makes it a breeze to ensure brand consistency across every email signature.
Sigstr Signatures builds on the existing capabilities of Sigstr Campaigns, which allows marketers to utilize every employee email signature as a targeted marketing opportunity. Sigstr already powers millions of email signature impressions each week.
Dave Morse, Director of Marketing and Communications at NextGear Capital, a Sigstr customer, commented, “It’s a struggle to maintain brand consistency across our 850 employee email accounts, especially due to our fast growth. However, with Sigstr, we can now automatically update email signatures en masse with just a few clicks. We know the signature content complies with our standards and we’re able to proactively promote campaigns in real-time.”
Coupled with the existing functionality of Sigstr Campaigns, we’re more excited than ever about the future of Sigstr and how it will transform the sending and receiving of 1:1 email communications around the world. In fact, you can sign up for free and check it out and see for yourself just how easy it is to create a signature template and leverage email signature campaigns: www.sigstr.com.