The Latest from the ABM Experts
January 10, 2018
Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%
Written by Bailey Roberts
Last year was kind of a big year for us. We more than doubled our customer base. We now work with even more extraordinary companies of the likes of SendGrid, LA Galaxy, Iterable, Yext and dozens more. We announced a $5M Series A Funding. This raise has catapulted innovation for our product and allowed us to hire some serious rockstars, ending the year with an 87% bigger team. This includes some amazing new leaders on our executive team.
The product evolution has also been amazing – our offerings now include Account-Based Marketing (ABM) and Contact-Based Targeting Functionality, Sigstr ONE, Mac Desktop Agent, Campaign Scheduling, Threat Stack monitoring, and Who Clicked & Click Notifications. We ended the year having made some really extraordinary – and impactful – partnerships and friendships that brought about big time integrations with Marketo, HubSpot, Oracle, and Salesforce.
If you’d like to read more about what 2017 held for Sigstr, check out the official press release.
In addition to the press release and main highlights above, we also put together a timeline of 2017 company milestone and events. This provides an in-depth look into our culture, product advancement, and growth throughout the year.
February – Launched a new sigstr.com
March – Happy St. Patty’s Day
If you know anything about our team, you know that we love Sigstr green. Why is Sigstr green so important to us? Our founder, Dan Hanrahan, best describes that here. We also love anything and everything that allows us to celebrate as a team, and St. Patrick’s day is always a team favorite.
May – ABM & 1:1 Targeting product launch
With this product release, we brought marketers the first ever opportunity to tap into employee email to deliver 1:1 targeted content to specific accounts, industries, or regions. We brought ABM to your regular everyday email – and that was a really big moment for us. You can read all the hype around that release here.
April – Bryan Wade joins Sigstr as CEO
Like we said, we welcomed some serious rockstars to our team this year. This was a pivotal moment for not only our team, but for Dan as well. Dan’s post on Why I Hired My CEO explains why he felt it was time to bring in a CEO and how he know Bryan was the best man for the job.
July – Sigstr for Events product launch
July – The Sigstr team enjoys a day at the ballpark
One of our core values is to celebrate success. We celebrated all of the amazing product launches and growth in Q2 by taking the team out to the ball game!
August – Series A funding announcement
We were super pumped to announce our Series A this year, especially considering the heavy-hitters involved in the round. Led by Hyde Park Venture Partners, the round also included Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital.
September – We moved into our new office
September – HubSpot’s INBOUND conference
We were so excited for our sponsorship at HubSpot Inbound this year considering our growing partnership with HubSpot with the introduction of our enhanced integration and their involvement with our Series A funding.
Bryan Wade, our CEO, was given the opportunity to host a session on The Power of Employee Email. We had a blast and can’t wait to get involved in an even bigger way in 2018.
November – Dreamforce
We had a blast sponsoring the Marketing Lodge this year at Dreamforce and can’t wait to be there again next year.
December – Accepted to ABM Leadership Alliance
We were selected to join the ABM Leadership Alliance, joining the likes of Demandbase, Optimizely, Engagio, LookbookHQ and others to further educate B2B marketers how to develop and deploy a successful ABM strategy.
Wow! What a year it was for the Sigstr team as we continue to build momentum into 2018. On behalf of the entire Sigstr team, a heartfelt thanks to all of our customers, friends, and family for supporting us along the way. Cheers to ongoing growth in the coming year as we continue to lead the email signature movement. Sláinte!