The Latest from the ABM Experts
May 8, 2017
Best Bets for SiriusDecisions 2017 Summit – Account-Based Marketing Edition
Written by Stephanie Kelly
Category: Account-Based Marketing
SiriusDecisions 2017 Summit is finally here! This is the third year the Terminus team has sponsored the event, which takes place in Las Vegas from May 16th to 19th, and I know it will be even bigger and better this year… And in the spirit of Vegas, I’ll bet on it. And speaking of betting, here’s where I’ll be putting my chips in for the best bets during the conference.
Cashing in on Case Studies
How Digital Advertising Works in Account-Based Marketing
Tuesday, May 16th, 11:15 a.m.
Hear how Account-Based Marketing Program of the Year winners VersionOne are incorporating targeted digital advertising into their ABM program. VersionOne’s Jodi Lebow, Director of Demand Generation, and Peter Herbert, VP of Marketing, will walk through several ways they incorporate targeted digital advertising into their ABM programs to:
- drive engagement.
- increase account progression.
- grow revenue.
In this case study, they’ll even share one of their highly successful ABM campaigns that incorporated intent data and targeted display advertising. Nothing gets the wheels turning like seeing successful ABM in action!
General Session Sure Shot
Programs of the Year: Demand Creation and Account-Based Marketing
Thursday, May 18th, 2:00 p.m.
Ready to build your own award-winning ABM campaigns? SiriusDecisions’ research directors Laura Cross and Bob Peterson will present Programs of the Year: Demand Creation and Account-Based Marketing. In this session, Laura and Bob will announce the demand creation programs the SiriusDecisions analysts have chosen as best-in-class. Then, we’ll hear from the clients who developed these programs as they present their own winning stories. We’re looking forward to lots of great takeaways from these marketing practitioners, including our very own client VersionOne.
Connect with the Terminators at Summit
Terminus – Booth 141 in the Marketplace
The Terminus team will be in full force at Summit! We’ll have some sweet Terminus swag and will be giving away copies of our CMO Sangram Vajre’s book, Account-Based Marketing for Dummies. Also, our Terminators will be there to chat ABM! Swag and dropping the knowledge? I’ll double down on that. Stop by and say hi! I’m looking forward to connecting with my fellow marketers at the show.
Party On Peeps
The Titanium Celebration
Thursday, May 18th, 7 p.m.
Finally, it’ll be time to wind down after a busy week. The Titanium Celebration at Brooklyn Bowl is where it’ll be going down on Thursday evening. We’re looking forward to the food, drinks, bowling, and live entertainment. Rhett Price will be wowing the crowd with his electric violin twist on today’s pop and hip-hop hits. Here’s a little ditty to get you excited:
See you at SiriusDecisions 2017 Summit!
Want to talk about account-based marketing or just say hey? Connect with Terminus at SiriusDecisions 2017 Summit.