The Latest from the Go-to-Market Experts
May 18, 2015
Case Study: 5 Ways Account-Based Marketing Helped SalesLoft Grow 2000%
I had the honor of joining Kyle Porter, CEO of SalesLoft, at SiriusDecisions Summit 2015 for a case study on how his company implemented account-based marketing strategies that ultimately contributed to an astounding 2000% growth rate in 2014.
As usual, Kyle’s presentation was nothing short of amazing. He explained in detail how he and his team at SalesLoft used five key account-base marketing strategies to boost revenue exponentially. Here are the use cases he shared:
- Pre-event marketing to attendees
- Running digital ads to support outbound prospecting
- Running ads to nurture open opportunities
- Partner advertising
- Client retention
You can view the entire slide deck from the event here.