We knew day one of SiriusDecisions Summit 2015 would be an experience to remember, but even so, it far exceeded our expectations. There were a ton of incredible takeaways, so we wanted to capture our favorites here on our blog.
The day kicked off with Magic Johnson bringing the magic to the attendees! (Hehe.)
Magic Johnson at #SDSummit !!#sdsummitselfie #legend #Nashville @MagicJohnson thanks it was a pleasure to meet you!!! pic.twitter.com/94tEi8s422
— Maggie Fachini (@MaggieFachini) May 12, 2015
Time for some Magic at #sdsummit! pic.twitter.com/EPUbepr1V3
— Connie Gougler (@cgougler) May 12, 2015
What is your personal SWOT? Magic Johnson #SDsummit #leadership pic.twitter.com/ytBdZrSGbF
— John Meyer (@JohndMeyer) May 12, 2015
"I bring passion and fire every single day. Even though I'm successful, I'm not satisfied." <–LOVE THIS. @MagicJohnson #SDSummit
— Laura Vogel (@laurahvogel) May 12, 2015
Then Tony Jaros, SiriusDecisions’ Chief Research Officer, delivered a fantastic keynote address.
There was no shortage of learning from the wide array of marketing technology case studies.
Don't think account based marketing can scale? Think again #SDSummit
— Megan Heuer (@megheuer) May 12, 2015
"It's a new way of advertising," CEO @kyleporter on #ABM with @Terminus at #SDSummit pic.twitter.com/TnM7Q3utDh
— Salesloft (@SalesLoft) May 12, 2015
If you're not using collaboration for sales & marketing alignment, you should be. #SDSummit (@PGi booth321) pic.twitter.com/MMpcav2yzC
— Kelly Cooper (@KellyB2B) May 12, 2015
In the absence of ownership it's incumbent upon sales, marketing and product leaders to align on customer experience #SDSummit
— Jennifer Ross (@Jenross17) May 12, 2015
Breaking down shifts in the market and business strategies with @billycripe @fieldnation @Pardot #SDSummit pic.twitter.com/VWyDGEidWk
— Ryan Johnston (@ryanejohnston) May 12, 2015
Truly valuable stories are at intersection of customer pain points and company sweet spot #SDSummit pic.twitter.com/abSzhlOxoA
— Stacey Piper (@Stacey_Mktg) May 12, 2015
Is YOUR brand among the 18% with an engaged community? #SDSummit https://t.co/TPbVSivYf5
— TrackMaven (@TrackMaven) May 12, 2015
The next gen digital strategy: always on nurturing. Lets user choose their speed on the highway lookbookhq #SDSummit pic.twitter.com/3P3slnZDX4
— Cindy Lu (@dawnorchid) May 12, 2015
Use #data to deliver better content. Good content in = better results out. #sdsummit @trackmaven pic.twitter.com/j4CP55mJjw
— Jessica Legg (@jessicalegg) May 12, 2015
Brand matters, but how do you control it? #SDSummit #marcomcentral pic.twitter.com/5Jnb69lYS9
— Jay Famico (@JayFamico) May 12, 2015
71% of contact records lack industry segmentation says @NetProspex Hard to take a vertical strategy without it #SDSummit
— Ross Graber (@RossGraber) May 12, 2015
Challenge of knowing customers is data. But with right data, right decisions can be made @dscotthirsch #SDSummit pic.twitter.com/y7SOR52tKT
— Tony Yang (@tones810) May 12, 2015
Marketing is not a support function, it's a trusted advisor. #SDSummit #televerde #SAP pic.twitter.com/khvGHrPsCt
— Michelle Cirocco (@mcirocco) May 12, 2015
And there was lots to see in the Marketplace as well! I, for one, played more games of cornhole than I can count.
We had some friends from @VMware stop by for a round of cornhole at #SDSummit pic.twitter.com/W7Ry7fG7Nf
— Terminus (@Terminus) May 12, 2015
And that’s a wrap on day one! What was your favorite moment of the day? Let us know in the comments below.
Want more SiriusDecisions Summit 2015? Don’t forget to read our day two recap and our day three recap!