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Terminus Blog

May 13, 2015

SiriusDecisions Summit 2015 Day 1 Recap: A Magical Day

Category: Other

SiriusDecisions Summit 2015 Day 1 Recap: A Magical Day

We knew day one of SiriusDecisions Summit 2015 would be an experience to remember, but even so, it far exceeded our expectations. There were a ton of incredible takeaways, so we wanted to capture our favorites here on our blog.

The day kicked off with Magic Johnson bringing the magic to the attendees! (Hehe.)

Then Tony Jaros, SiriusDecisions’ Chief Research Officer, delivered a fantastic keynote address.

There was no shortage of learning from the wide array of marketing technology case studies.

https://twitter.com/LucyHackman/status/598250700376682496

And there was lots to see in the Marketplace as well! I, for one, played more games of cornhole than I can count.

And that’s a wrap on day one! What was your favorite moment of the day? Let us know in the comments below.

Want more SiriusDecisions Summit 2015? Don’t forget to read our day two recap and our day three recap!

Written by Sangram Vajre

Sangram Vajre is the co-founder and chief evangelist of Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then to Salesforce. Sangram is the author of Account-Based Marketing for Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter at @sangramvajre.

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