The Latest from the ABM Experts
May 18, 2017
Greetings from Las Vegas: 2017 SiriusDecisions Summit Update
Written by Bailey Roberts
SiriusDecisions helps marketers and sales leaders (wait for it…) make serious decisions by utilizing data to help drive intelligent growth for their B2B organizations. The Summit is four days, packed with data-driven best practices. It’s centered around discovering and unveiling new innovations across the B2B spaces, and even includes some killer networking opportunities.
The event opened with Jewel serenading all the attendees. A Counting Crows concert is also on tap, and live music from Rhett Price and the Jones Band. Needless to say, this event rocks.
Account-Based Marketing: The Content Audit
Presenter: John Grozier, Practice Director of SiriusDecisions
More B2B organizations are adopting account-based marketing. ABM is a strategic approach that aligns demand creation and customer relationship programs and messaging against a set of defined accounts and goals. This is done in a way that is relevant and valuable to those accounts (and to the sales team). To demonstrate maximum relevance at an account-based level, these organizations require pinpointed content that truly resonates with buyers. This session is centered around how to conduct a content inventory and audit using the SiriusDecisions Content Inventory Tool.
Engagement Economy: Understanding ROI from Field Marketing Events to Large Conferences
Presenter: Dane Risley of Cvent and Brad Gillespie of Octiv
Curious about optimizing the attendee journey and capturing actionable insights? Marketers can increase engagement by fostering human connections and integrating event and marketing suite technologies to maximize ROI.
Is Your Organization as Good at Demand Creation as You Think?
Presenters: Monica Behncke, VP and Group Director of Demand Services at SiriusDecisions; Gil Canare, Sr. Research Director of Demand Creation Strategies at SiriusDecisions
When it comes to B2B demand creation, marketing teams often think they’ve done enough for their drip nurture programs or website. But the work isn’t done if you want to keep a competitive advantage. This session teaches marketers how to create a roadmap for continued evolution of a company’s demand engine.
Did someone say account-based marketing?
Again, all of the aforementioned sessions address a topic that is pertinent to our team. With the recent launch of ABM for employee email, account-based marketing is especially top of mind for Sigstr and our marketing team. Check out the overview video if you haven’t already.
In addition to the summit, the Sigstr team hosted a group of attendees at LAVO at the Palazzo. We had a blast, learned a ton from sales and marketing leaders, and also discussed ABM tactics. Thank you to all of our guests who took time out of their schedule to hang out with us – we appreciate it!
This spring season closes out on a high note, and we can’t wait to get back into the action at Content Marketing World and HubSpot’s INBOUND later this year. We’re always grateful for the opportunity to spend time with smart digital marketers and learn from them. These last few months did not disappoint. See you at the next one!