The Latest from the ABM Experts
March 29, 2016
SteelHouse Uses Sigstr to Deliver a Consistent Marketing Message
Written by Brad Beutler
In 2010, SteelHouse set out to change the eCommerce marketing space because they saw the obvious flaws in online advertising: channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance.
SteelHouse has one simple mission: To create performance marketing that actually performs. As a result, they have pioneered a cloud-based marketing platform that gives their customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface.
The company began using Sigstr, a platform for managing employee email signatures, in July 2015 as a way to deliver a consistent marketing message to their most important contacts. This includes those who are receiving emails from SteelHouse employees, such as prospective customers, vendors, partners, customers, thought leaders, and media.
Sigstr lets SteelHouse leverage the thousands of personal emails its 185 employees send each and every day. By building an email signature template within Sigstr, SteelHouse can now control portions (or all) of each employee’s email signatures to make sure each signature is individualized with employee-specific names and titles. A Steelhouse administrator can then centrally manage branding, content, and information. In addition, with the Sigstr Campaigns product, SteelHouse can automatically include a banner integration at the bottom of every single employee email, highlighting the latest marketing content with a compelling call-to-action.
Check out SteelHouse’s most successful Sigstr Campaign to-date promoting their newest resource, “2015 Holiday Digital Marketing Guide”.
The campaign generated 1,839 clicks in 3 months, which resulted in an extreme surge of visitors to their website and an increase in downloads.
A true champion of the Sigstr platform, Christopher had this to say about the partnership:
We look forward to seeing what results SteelHouse will continue to experience with the power of an email signature generator. Want to do more with your organization’s email signatures? Start your free 30-day trial here.
For more testimonials and case studies from other Business Services companies, check out this recent resource (with email signature examples):