The latest from the go-to-market experts

Tag: Interviews

May 24, 2016

Chatting ‘Bout Account-Based Marketing with Elle Woulfe from LookBookHQ

Elle Woulfe is  self-proclaimed marketing nerd and the VP of Marketing at LookBookHQ. She joined the company just a year ago, but don’t […]

May 18, 2016

3 Ways to #FlipMyFunnel on Customer Success with Lincoln Murphy

[vc_row][vc_column][vc_column_text] Lincoln Murphy is one of the most knowledgeable customer success gurus in the B2B world. He’s helping businesses develop […]

May 18, 2016

How Kenna Security Expanded their Reach in Target Accounts with Terminus Account-Based Marketing

Customer Testimonial: Kaitlin Stich Senior Manager of Marketing at Kenna Security Kaitlin Stich leads demand generation programs for Kenna Security, a […]

May 5, 2016

Rules Were Meant To Be Broken: Jeff Perkins Approach to MarTech

Jeff Perkins is a super brilliant MarTech maven who has honed his craft as the CMO at QA Symphony. Here […]

April 11, 2016

The Future of B2B Marketing with Mathew Sweezey

Mathew Sweezey can see the future of B2B marketing. Mathew Sweezey is the Principal of Marketing Insights at the industry-leading […]

March 29, 2016

How Invoca Increased Conversions by 200% with Account-Based Marketing

Customer Testimonial: Julia Stead Director of Demand Generation at Invoca Julia Stead is the Director of Demand Generation at Invoca, […]

March 22, 2016

4 Ways Data Drives Sales and Marketing Alignment

Editor’s Note: This is a contributed post from guest blogger Nipul Chokshi of Lattice Engines I recently had the pleasure of […]

December 30, 2015

The Impact of Predictive Analytics on Account-Based Marketing with Sean Zinsmeister of Infer

One of the most important things to remember when thinking about account-based marketing is “quality over quantity”. The success of […]

December 7, 2015

The Funnelholic’s Perspective on Account-Based Marketing

Craig Rosenberg has the gift of perspective. As the co-founder and chief analyst at TOPO, Craig Rosenberg — aka the […]