The latest from the go-to-market experts

Tag: Sales and marketing alignment

March 22, 2016

4 Ways Data Drives Sales and Marketing Alignment

Editor’s Note: This is a contributed post from guest blogger Nipul Chokshi of Lattice Engines I recently had the pleasure of […]

November 11, 2015

Building a Priority List of Targeted Accounts for Account-Based Marketing

The key to flipping the funnel is to focus on accounts, target key decision makers, and advertise to them on […]

July 12, 2015

4 Ways to Align Your Sales and Marketing Teams with Account-Based Marketing

The concept of sales and marketing alignment is nothing new, but it’s still something many B2B struggle with. While some […]

June 24, 2015

4 Killer Benefits Of Implementing an Account-Based Marketing Program

In our first post in our Account-based Marketing 101 series, we discussed some of the basics of account-based marketing, including […]

May 11, 2015

Why TrustRadius Recognizes Terminus as a Top Account-Based Marketing Solution

Editor’s Note: This post was originally published on TrustRadius. TrustRadius is the leading review site for business software users. The […]

May 8, 2015

Slideshare: 5 Ways AdTech Can Scale Account-Based Marketing

There are many ways that you can approach account-based marketing campaigns, but a common challenge is scaling these programs to […]

April 15, 2015

Marketo Marketing Nation Day One Recap #MKTGNation

Day one of the 2015 Marketo Marketing Nation Summit was nothing short of amazing. We loved it so much that […]

April 6, 2015

9 Must-Attend Sessions at the 2015 SiriusDecisions Summit

It’s that time of year again. The 2015 SiriusDecisions Summit is coming up in May, and the Terminus team couldn’t be more […]

March 29, 2015

Three Reasons Craig Rosenberg Has It Right With Account-Based Marketing

Craig Rosenberg, co-founder and Chief Analyst at TOPO, recently wrote an article that outlined the differences between account-based marketing (ABM) […]