The latest from the go-to-market experts

Tag: Thought leaders

June 2, 2016

Keenan – A Sales Guy – On Funnel Flipping with Account-Based Marketing

Prince. Madonna. Beyonce. Cher. Keenan. One of the most important celebrities whose star is rising in the B2B sales and […]

May 29, 2016

Building Account-Based Marketing: Interview with Nick Mehta

Nick Mehta knows what it takes to create and grow a new business category. Nick Mehta, CEO of Gainsight, knows […]

May 25, 2016

The Top 40 Account-Based Marketing Superheroes

Meet the Account-Based Marketing Superheroes! Here’s a look at the most impressive B2B marketing mavens in the ABM world. The […]

May 24, 2016

Chatting ‘Bout Account-Based Marketing with Elle Woulfe from LookBookHQ

Elle Woulfe is  self-proclaimed marketing nerd and the VP of Marketing at LookBookHQ. She joined the company just a year ago, but don’t […]

May 18, 2016

3 Ways to #FlipMyFunnel on Customer Success with Lincoln Murphy

[vc_row][vc_column][vc_column_text] Lincoln Murphy is one of the most knowledgeable customer success gurus in the B2B world. He’s helping businesses develop […]

May 11, 2016

Influitive Shortened Its Sales Cycle with Account-Based Marketing

Customer Testimonial: Jim Williams VP of Marketing at Influitive Jim Williams is the VP of Marketing at Influitive, an advocate marketing […]

May 5, 2016

Rules Were Meant To Be Broken: Jeff Perkins Approach to MarTech

Jeff Perkins is a super brilliant MarTech maven who has honed his craft as the CMO at QA Symphony. Here […]

May 4, 2016

How Tipalti Increased Engagement & ROI in Hard-to-Reach Verticals Using Account-Based Marketing

Customer Testimonial: Rob Israch CMO at Tipalti Rob Israch is the CMO at Tipalti, a B2B payments application. It automates the […]

April 28, 2016

Funnel Flipping: Account-Based Marketing Puts Customers First

Editor’s Note: This post was originally featured on OpenView Labs in September 2015. As modern B2B marketers, we’re lucky enough […]