The Latest from the ABM Experts
July 22, 2016
Sigstr Hosts TechPoint’s Sales Bootcamp
Going on 5 months as a Sales Development Representative (SDR) at Sigstr, not a day goes by that I don’t learn something new. Last week was no exception.
TechPoint, an organization that promotes and accelerates the growth of Indiana’s tech community, gave 17 individuals the opportunity to shadow SDRs (sales development representatives) from 4 tech companies around Indianapolis. Officially, that program is called “Sales Bootcamp”, and it provides an opportunity for these 17 individuals to jump right in and experience the everyday life of a SDR.
A Recap of the Week
Sigstr was lucky enough to be 1 of these 4 tech companies, and hosted the 17 “campers” last week. Since Sigstr currently has 3 full-time SDR’s (including myself), we divided the 17 campers into 3 teams. Each of us served as the team leader for these 3 groups, and overlooked 6 individuals that have never been in sales. We introduced them to the tools we use and best practices when prospecting.
The week kicked off with a crash course on how to operate Sigstr’s 2 main prospecting tools, Datanyze and SalesLoft. They received a better understanding of how to make cold calls, form their own Sigstr sales message, and how to respond to interested prospects via phone and/or email.
This took a lot of trial and error throughout the week, but we were perfectly fine with that. We learn by trial and error everyday, as a SDR team and as a high growth company. Even though the sales pitches weren’t perfect at first, we made a huge amount of progress throughout the week (and even scheduled some demos). The week long bootcamp was for the campers, but it’s safe to say that the Sigstr SDR team may have learned more from this experience.
A Learning Experience for Both Sides
Fresh out of college, I would never expect to oversee 7 individuals that are considering a career in sales. To be honest, as of right now, I’m not even sure sales is for me and my future. I’m continuing to figure it out (which I’ve learned is perfectly okay). As said before, I’m learning something new everyday in order to excel in my position and contribute to Sigstr’s success the best way I can.
At Sigstr, we pride ourselves on being curious and always learning. That mindset helped me with my 7 campers, answering their questions (the same questions I had 5 months ago when I first started) and using what I have learned to help my team.
Last week gave me a sense of where I’m at in sales and how much I have to grow. Not only in my position, but as a person that would like to lead others in the future. It was great to see all of the campers’ progress during their time here at Sigstr. On behalf of the SDR team, and everyone here at Sigstr, we wish the best for all 17 campers. Thanks for working hard and making the week fun. Cheers!
Want to learn more? You can apply for TechPoint’s Sales Bootcamp here.
And for more on life as a SDR, check out this recent blog post: “Graduating College & Starting Up at a Start-up”