The Latest from the ABM Experts
October 23, 2017
Terminus Account-Based Marketing Names Cathy Chandler as Chief Financial Officer
Written by Lauren Patrick
Category: Inside Terminus
Terminus is proud to announce Cathy Chandler has joined our executive leadership team as Chief Financial Officer. Before joining Terminus, Cathy previously served as CFO at Clearleap during its acquisition and transformation into IBM Cloud Video.
[ctt template=”1″ link=”X25eb” via=”yes” ]”Terminus is thrilled to announce our new #CFO Cathy Chandler @cnchand #ABM!”[/ctt]
“With its focus on helping customers transition to account-based marketing, Terminus is solving a problem—efficient growth—that is a struggle for every business,” Cathy said. “As a financial professional, I’m always looking at the most economic way to go to market and create predictable revenue. The traditional lead generation model is inefficient, and I believe that ABM transforms how B2B companies operate, measure success, and grow.”
Prior to Terminus and Clearleap, Cathy served as CFO of Whiptail during its sale to Cisco in 2013. She was also CFO of Vitrue, Inc. in 2012 when the company was acquired by Oracle. Before those successful exits, Cathy was CFO of Liaison Technologies for 11 years. Her accomplished background positions her well to help Terminus, which was named the fastest growing software company in Atlanta in the 2017 Pacesetter Awards from the Atlanta Business Chronicle.
“Terminus is the most well-built early-stage technology company I’ve ever seen,” Cathy said. “The company is doing things the right way and is designed to help its customers and its team succeed. Terminus invested in its culture early and built a team that’s all moving forward in the same direction with incredible energy.”
“What Terminus has accomplished so early is extraordinary. Everyone is on the same page and clear on the organization’s priorities. Terminus has been set up to scale.”
Terminus has seen 170% revenue growth trailing 12 months from 2016 to present and continues to solidify its position as the leader in the rapidly growing ABM category. Chathy is the latest addition to the Terminus leadership team, with recent executive hires including:
“We’ve scaled our executive leadership team to continue our momentum as the category leader. Our greatest strength is our people, and our entire executive team has B2B marketing technology domain expertise,” said Eric Spett, CEO and Co-Founder of Terminus. “After an extensive search for the right CFO, we’re so excited Cathy is here to help us accomplish our mission of building the best-in-class ABM platform and community that makes B2B marketers heroes in their organizations.”
Since the launch of our ABM platform in 2015, Terminus has experienced incredible growth, scaling from three co-founders to more than 115 full-time “Terminators.” In 2017, Terminus raised our Series B of $10.3M and was named one of the Top 50 Best Workplaces in America by Inc. Magazine. Terminus was also named the #1 Best Place to Work by the Atlanta Business Chronicle and #1 in Employee Appreciation by The Atlanta Journal-Constitution.
To learn more about open positions at Terminus, check out our Careers page.