The Latest from the ABM Experts
June 12, 2017
Terminus Hires Account-Based Marketing Leader Peter Herbert as Vice President of Marketing
Written by Lauren Patrick
Category: Account-Based Marketing
Terminus, the leading account-based marketing (ABM) platform, today announced Peter Herbert has joined the executive leadership team as Vice President of Marketing. Herbert previously served as Vice President of Marketing at VersionOne, where his marketing team won the 2017 SiriusDecisions Program of the Year award in Account-Based Marketing.
“When we launched our account-based marketing program at VersionOne, Terminus was the easiest and fastest way to get started and engage best-fit, target accounts,” Herbert said. “The ‘Terminators’ were our close partners from the beginning of our ABM journey, and I’ve watched the company grow rapidly along with ABM adoption since then. Now, I’m incredibly excited to join the team and to help our customers excel at being innovative B2B marketers who help their companies target and engage best-fit accounts to drive growth.”
[ctt template=”1″ link=”55fIa” via=”yes” ]Terminus taps @PeterKHerbert as Vice President of Marketing to lead the best-in-class #ABM team[/ctt]
Prior to Terminus and VersionOne, Herbert served as VP of Marketing at Brightree, where he helped scale the company before its acquisition by ResMed. During his tenure at Brightree, the company was consistently recognized as one of the fastest growing companies in Atlanta.
At Terminus, Herbert will lead the account-based marketing team and help educate customers on how to operationalize ABM programs at scale. As a leading marketing practitioner, he presented account-based best practices at events such as TOPO Summit, Marketo Summit, and SiriusDecisions Summit and was named one of the Top 45 ABM Superheroes for 2017.
“As a leader in the account-based marketing category, we wanted to hire a VP of Marketing with a proven track record of executing ABM,” said Eric Spett, CEO and Co-Founder of Terminus. “Peter brings the ABM expertise, experience in high-growth tech companies, and the deep knowledge to help us continue building a best-in-class ABM platform and community for B2B marketers to become heroes in their organizations.”
Since the launch of its ABM platform in 2015, Terminus has experienced incredible growth, scaling from three co-founders to more than 100 full-time “Terminators.” In 2017, Terminus raised its Series B of $10.3M and was named the #1 fastest growing software company in the Pacesetter Awards from the Atlanta Business Chronicle.
Terminus was also named the #1 Best Place to Work from the Business Chronicle and #1 in Employee Appreciation by The Atlanta Journal-Constitution. Additionally, Terminus CMO and Co-Founder, Sangram Vajre, has spearheaded the ABM community’s growth through the #FlipMyFunnel movement and authored the first-ever book on account-based marketing.
“Peter is an incredible leader who will help take our whole company to the next level,” Vajre said. “It’s our dream at Terminus to make every B2B marketer an ABM Superhero, and who better to help us achieve this goal than an award-winning ABM practitioner?”
Herbert is the latest addition to the Terminus executive leadership team. In Q4 2016, Bryan Brown, former VP of Product Strategy at Silverpop, joined Terminus as Chief Product Officer. In Q1 2017, Todd McCormick, also formerly of IBM/Silverpop, was brought on as Chief Revenue Officer. The Terminus team continues to grow and was recently named one of the Top 50 Best Workplaces in America by Inc. Magazine. For all open positions, check out the Terminus careers page.
Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target key accounts, engage decision-makers and accelerate marketing and sales pipeline velocity at scale. Companies such as Salesforce, Domo, Vidyard and Rosetta Stone use Terminus as a foundational platform for ABM. To learn more about how Terminus works for ABM, download the Blueprint to Account-Based Marketing.