The Latest from the ABM Experts
August 21, 2017
Terminus Account-Based Marketing Hires Ross Paterson as Vice President of Customer Success
Written by Lauren Patrick
Category: Account-Based Marketing
Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing, today announced Ross Paterson has joined the executive leadership team as Vice President of Customer Success. Paterson previously served as Vice President of Customer Success at Lead Forensics, where he established their highly successful U.S. operation based in Atlanta.
Ross Paterson, Vice President of Customer Success at Terminus
“My passion is making customers successful, creating raving fans in our community, and sustaining a beloved brand in the market,” said Paterson. “Terminus is defining a new way for B2B marketers to work by giving them the tools and processes to efficiently engage best-fit accounts, and along with this comes a level of transformation for our customers. I’m here to ensure our team is world-class at supporting this journey, guiding success with our product, and empowering our customers to be revenue leaders.”
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Prior to Terminus and Lead Forensics, Paterson served as Vice President of Education Experience and Customer Growth for CANCOM, where he oversaw the launch of technology products and applications in educational systems throughout the United Kingdom. Paterson’s accomplished background in B2B services positions him well to lead the rapidly growing customer success team at Terminus, which guides more than 1,000 marketers who use the platform to power their ABM strategies.
The Customer Success team at Terminus
“Terminus is synonymous with account-based marketing, and we have a passionate team of account-based experts in house, so I couldn’t ask to be in a better position to bring value to our fast-growing customer base,” Paterson said.
Paterson is the latest addition to the Terminus executive leadership team. In Q4 2016, Bryan Brown, former VP of Product Strategy at Silverpop, joined Terminus as Chief Product Officer. In Q1 2017, Todd McCormick, also formerly of IBM/Silverpop, was brought on as Chief Revenue Officer. In Q2 2017, Peter Herbert, a recognized leading ABM practitioner, joined as VP of Marketing.
“Nothing is more important to Terminus than our customers’ successful journey with account-based marketing, and we’ve brought in a leader who knows his domain and has notable success working with marketers,” said Eric Spett, CEO and Co-Founder of Terminus. “Ross brings B2B client services expertise, experience in high-growth SaaS companies, and the deep knowledge to help us continue building a best-in-class ABM platform and community for B2B marketers to become heroes in their organizations.”
Since the launch of its ABM platform in 2015, Terminus has experienced incredible growth, scaling from three co-founders to more than 110 full-time “Terminators.” In 2017, Terminus raised its Series B of $10.3M and was named the #1 fastest growing software company in the Pacesetter Awards from the Atlanta Business Chronicle. Terminus was also named one of the Top 50 Best Workplaces in America by Inc. Magazine, the #1 Best Place to work from the Business Chronicle, and #1 in Employee Appreciation by The Atlanta Journal-Constitution. On G2 Crowd, Terminus is rated 4.6 out of 5 stars, making it the #1 rated ABM software solution.
“From a customer success perspective, we are building a team that will be known as a global leader,” Paterson said. “When people talk about customer success, I want people to think of Terminus as the model for client support and services.”
Terminus is the leading account-based marketing (ABM) platform that enables B2B marketers to target key accounts, engage decision-makers and accelerate marketing and sales pipeline velocity at scale. Companies such as Salesforce, Domo, Vidyard and Rosetta Stone use Terminus as a foundational platform for ABM. To learn more about how Terminus works for ABM, download the Blueprint to Account-Based Marketing.