The Latest from the ABM Experts
December 17, 2019
Terminus Acquires Sigstr to Shape the Future of B2B Marketing
Written by Justin Keller
We are thrilled to announce that Sigstr has been acquired by the #1 Account Based Marketing platform in the market, Terminus. Together, Terminus and Sigstr will deliver the most complete, full-funnel ABM solution in the market and it will be brought to you by the most talented and formidable team in marketing technology.
We are over-the-moon excited about this outcome and are already hard at work combining our teams and technologies. While we’ll be #oneteam, Sigstr will remain a discrete brand under the Terminus umbrella and our office in downtown Indianapolis will become the midwest hub as Terminus continues its stratospheric growth.
We believe we are at the outset of a massive change in how revenue teams go to market and we are super excited to join forces with Terminus to create the future of how B2B businesses operate. Here’s Terminus CEO, Tim Kopp, and Sigstr CEO, Bryan Wade, sharing more on what this means for the category and our customers.
Hear that? Data, data, data. The average employee spends 6.3 hours a day in their inbox and 86% of business communication is done over email. Email is the lifeblood of business and is absolutely brimming with data. Now Terminus will be able to fully layer in relationship data and buying-intent signals to their already robust set of intent and engagement data. This means revenue teams will have the most comprehensive set of data available, giving them the ability to make smart, fast decisions and orchestrate sales and marketing activities at scale.
Thank you, Terminus, for your years of partnership and friendship. We can’t wait to charge into this next chapter with you as #oneteam!
To learn more about this acquisition, go here.