The Latest from the ABM Experts
February 13, 2020
Terminus and Kula Partners Enable ABM for Manufacturing
Written by Betsy Hicks
ABM was made for manufacturers — that’s why we’re excited to share that Terminus recently announced a strategic partnership with Kula Partners, a marketing agency serving B2B manufacturers across North America. Like Terminus, Kula helps B2B marketers transform how they engage buyers, serve customers, and beat their competition.
“We’re excited to have Kula Partners become our first manufacturing marketing agency partner,” said Dan Griffin, Director of Strategic Partnerships, Terminus. “We see tons of opportunity to help more North American manufacturers achieve exceptional results with ABM by combining Kula’s manufacturing marketing expertise with the capabilities of the Terminus platform.”
Terminus and Kula have a lot in common, starting with our shared passion for helping marketers strategize and execute ABM programs. Together, we’ll help manufacturing marketers create personalized account-based campaigns that target and engage the right accounts at the right time, and meaningfully measure the results.
“We know the traditional marketing and sales funnel is flawed, especially for B2B manufacturers operating in niche spaces with limited total addressable markets,” says Carman Pirie, Principle and co-founder, Kula. “An ABM approach puts your ideal customers—and the stakeholders within them—at the heart of your marketing and sales strategy, helping you focus your resources on building relationships with the people that can actually buy from you. As Terminus’ first manufacturing marketing agency partner, we’re excited at the prospect of powering ABM strategies with sophisticated technology that enables ultra-targeted advertising and account intelligence—ultimately helping the firms we serve to bring in more qualified opportunities and drive bottom-line impact.”
To learn more about Kula’s approach to ABM, we recommend checking out a recent episode of their podcast, The Kula Ring, featuring interviews with Daniel Englebreston, a longtime Terminus customer and manufacturing marketer, and Sangram Vajre, Terminus co-founder.
We’re thrilled to enable more manufacturing marketers to scale account-based programs, align tightly with sales, and drive real revenue results through this partnership, and are excited to be working with Kula Partners!