The Latest from the ABM Experts
February 19, 2020
Terminus Celebrates a Year of Record Growth
Written by Betsy Hicks
Category: Inside Terminus
Let’s get this out of the way: this is a #humblebrag, but we’re doing it in gratitude to our customers and our teammates.
The Terminus team has some good news to share about the state of our business! Really good news, in fact, about how we grew and what we helped our customers do, and we wanted to celebrate.
So just for today, we’re going to shout our successes from the rooftops — we’re talking overall company growth, great new leadership, a big new team, and a year of incredible product development — and tomorrow, we’ll get back to business-as-usual.
TLDR; 2019 Was a Year of Record Growth for Terminus
We just dropped a press release with three numbers that are very important to us: 50, 1,000, and 8.
50 is the percent by which our revenue grew in the second half of 2019. For a company our size, to grow that rapidly is astonishing and we’re extremely proud of every team member that helped us achieve it.
Beyond that, great as it is, we’re also excited about the number 1,000. It’s actually a little more than that now, but last year we partnered up with our one-thousandth customer. As a customer-obsessed company that’s devoted to helping teams hit their revenue goals with ABM, this is a huge validation of our message, vision, and product.
Better still, though, is the knowledge that we don’t just have 1,000 customers, we have happy customers, as evidenced by the number 8 — that’s eight consecutive leader designations in G2’s quarterly grid reports.
“The less-is-more approach of ABM, has been instrumental in driving our company’s growth,” said Eric Martin, Vice President, Demand Generation at SalesLoft and longtime Terminus customer. “By allocating resources toward the prospects and customers most likely to convert, we’ve had incredible success with our sales pipeline and overall ROI.”
These kinds of successes don’t happen overnight and they don’t happen alone — in fact, they’re a result of the best (and biggest) team we’ve ever had.
New Leadership, A New Office, and The Best Team Ever
You may remember that in December of 2019, we announced MarTech veteran Tim Kopp as our new CEO. TK, as he’s known around the office, is an incredible leader with experience in both B2C and B2B marketing. Most notably, as CMO of ExactTarget, he led a team of more than 300 to scale revenue from $50M to $400M, through IPO, and ultimately to a 2013 acquisition by Salesforce for $2.7B.
Since then, we’ve added a few more names to our executive leadership team, including Oliver Bell as chief financial officer and Tim Satterwhite as chief revenue officer. Both Bell and Satterwhite join Terminus from Braze, where together they helped to more than triple the company’s revenue.
Rounding out our exec team is former Sigstr CEO Bryan Wade, who’s joining Terminus as chief customer officer. A fellow ExactTarget/Salesforce Marketing Cloud vet, Wade brings two decades of experience and an incredible perspective to the Terminus team. He’s an amazing advocate and interpreter for our customers and we’re thrilled to have him aboard.
Beyond the leadership additions, we also grew our team to over 210 people across three offices. We’re proud to now call Atlanta, San Francisco, and Indianapolis home, thanks to the acquisition of Sigstr.
We’re excited about the numbers we hit in 2019, but we’re especially proud of the team that got us there. Our people are at the heart of our business, working to create the very best of everything for our customers, day in and day out. As we look to continue building upon the incredible momentum of 2019, we’re confident that we’ve got the best and right people to do big things.
In the words of TK, investing in this team is the best decision we’ve ever made — although our commitment to innovating our product isn’t far behind.
Terminus Is Changing the Way B2B Companies Go To Market and Measure Success
We’re particularly proud of four major product enhancements that rolled out last year:
- View-Through Analytics: Launched as part of our Fall Release, View-through Analytics allows CMOs to directly quantify the revenue impact of their digital branding efforts.
- The Single-View Scorecard: A revenue-focused dashboard that unifies and visualizes account-based and traditional marketing metrics for C-level reporting
- The integration of Sigstr: With the addition of Sigstr’s email signature marketing platform, Terminus now offers an additional channel of engagement and unique sets of first-party relationship and buying-group data.
- Industry-Leading Partnerships: Headlined by a deeper integration with intent data leader Bombora, Terminus announced a number of agency and tech partnerships last year.
The tech we launched last year addressed a number of different problems that marketers face each day, but the throughline was consistent: everything Terminus did in 2019 was focused on driving the account-based conversation forward. In that way, 2020 will be no different.
2019 was our best year yet; now we can’t wait to surpass it.