The Latest from the Go-to-Market Experts
August 3, 2021
Terminus Launches the Next-Generation of its Native ABM Chat Solution
Category: Product Updates
By this point, no marketer needs convincing that conversational marketing is powerful. Websites with a chat solution see a more than 80% increase in conversations compared to those without it, and those that utilize chat as a CTA within email (we call this Chat from AnywhereTM) see an average 255% increase in outbound email response rate .
Terminus is proud to be one of several leading chat solutions available, but we’re especially proud to be the first and only marketing platform with a native, account-based chat solution. Today we’re launching the next-generation of our award-winning product – let us introduce Terminus Chat Experiences.
Building on our acquisition of Ramble in 2020, Terminus Chat Experiences enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest, all directly within our platform. With Chat Experiences, users create a seamless experience, connecting target audiences with the highest levels of intent directly to the most appropriate rep, in seconds. Our playbooks intelligently collect visitor data, trigger sales automation for prospects and customers, and qualifies inbound traffic in real-time. Since we first introduced Terminus Chat Experiences, it has powered more than 4 million (4 million!) conversations for Terminus customers.
But, you don’t have to take our word for it. Terminus customers have experienced incredible success leveraging our account-based chat product. With Terminus Chat Experiences, customers have seen:
- 700% increase in target account engagement
- A 1,600% increase in sales conversations just two weeks post-implementation
- More than 3.7 millions target accounts identified
- A 3X increase in lead volume, and 51% faster lead response time
- A 42% increased Sales Accepted Lead (SAL) to close rate
- More than 80% increase in close rate of all Chat-sourced leads
Yes, you’re reading that right – no typos above. Here’s what our customer Corrina Owens, Director of Marketing, Head of ABM, & Demand Generation at Profisee had to say about her experience:
“Terminus Chat Experiences is an irreplaceable channel of our global ABM strategy. We launched our partnership with Terminus with Chat and Ads Experiences, and because we saw so much success building awareness and preference to our ICP, we expanded to Terminus’ other engagement channels to broaden our touch points throughout the funnel.”
“Terminus Chat Experiences helps Profisee eliminate any lost website traffic and displays to our audience our deep understanding of their needs so we can engage with them better than anyone else in the market. Chat Experiences enables us to produce conversational marketing at scale and takes the guesswork out of our full-funnel engagement strategy,” she said.
Because our chat solution is native to Terminus, when combined with our other powerful engagement channels–Ad Experiences, Email Experiences, and Web Experiences– Terminus’ Chat Experiences supercharges ABM strategies and the investment spent to draw prospects to the company domain. Users can personally engage target accounts at any stage of the funnel with personalized experiences no matter where they are including desktop or mobile. Its powerful Chat From Anywhere™ capability enables users to connect ads, emails, social media, and any other marketing touchpoint directly to an intelligently routed conversation in a single click. Literally a single click from anywhere online, not just the company website.
Chat alone is an immensely powerful channel. But, when working together with our other engagement channels, it’s truly a game changer for modern marketers. Being native to our platform creates a flywheel of first-party data and account matching that plays a massive role in conversion and revenue for customers.
Native chat is unmatched; we’re proud to be the first and only ABM platform to make this possible. We’ve been hard at work over the last year making improvements to Terminus Chat Experiences and continuing to grow Terminus into a seamless, single pane of glass, marketers need to drive growth through every part of their funnel.If you’re not already leveraging chat, what are you waiting for? Learn more about Terminus Chat Experiences here.