The Latest from the Go-to-Market Experts
August 11, 2021
Terminus Chat Experiences Named “Best Online Chat Solution”
Terminus is proud to be one of several leading chat solutions available, but we’re especially proud to be the first and only marketing platform with a native, account-based chat solution.
Today we’re thrilled to share that our chat solution is also award-winning! Terminus Chat Experiences has been selected as the winner of the “Best Online Chat Solution” award in the fourth annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
Terminus Chat Experiences enables users to deploy real-time, account-based conversations at a buyer’s exact moment of interest, all directly within the Terminus platform. With Chat Experiences, users create a seamless experience, connecting target audiences directly to the most appropriate rep, in seconds.
ICYMI: we introduced the next-generation of Terminus Chat Experiences last week!
Chat Experiences’ powerful playbooks intelligently collect visitor data, trigger sales automation with prospects and customers, and qualify inbound traffic in real-time. Users can build account lists and run orchestrated campaigns from one source of truth. Terminus also offers a unique hybrid playbook solution, allowing customers to construct experiences linearly or visually. This sophisticated approach to configuring a chatbot creates unmatched usability for the go-to-market teams and a more relevant and pleasant experience for visitors.
Plus, Terminus customers have experienced incredible success leveraging our account-based chat product. With Terminus Chat Experiences, customers have seen:
- 700% increase in target account engagement
- A 1,600% increase in sales conversations just two weeks post-implementation
- More than 3.7 millions target accounts identified
- A 3X increase in lead volume, and 51% faster lead response time
- A 42% increased Sales Accepted Lead (SAL) to close rate
- More than 80% increase in close rate of all Chat-sourced leads
Here’s what our customer Corrina Owens, Director of Marketing, Head of ABM, & Demand Generation at Profisee had to say:
“Terminus Chat Experiences is an irreplaceable channel of our global ABM strategy. We launched our partnership with Terminus with Chat and Ads Experiences, and because we saw so much success building awareness and preference to our ICP, we expanded to Terminus’ other engagement channels to broaden our touch points throughout the funnel.”
“Terminus Chat Experiences helps Profisee eliminate any lost website traffic and displays to our audience our deep understanding of their needs so we can engage with them better than anyone else in the market. Chat Experiences enables us to produce conversational marketing at scale and takes the guesswork out of our full-funnel engagement strategy,” she said.
Because our chat solution is native to Terminus, when combined with our other powerful engagement channels–Ad Experiences, Email Experiences, and Web Experiences– Terminus’ Chat Experiences supercharges ABM strategies and the investment spent to draw prospects to the company domain. Users can personally engage target accounts at any stage of the funnel with personalized experiences no matter where they are including desktop or mobile. Its powerful Chat From Anywhere™ capability enables users to connect ads, emails, social media, and any other marketing touchpoint directly to an intelligently routed conversation in a single click. Literally a single click from anywhere online, not just the company website.
Native chat is unmatched. It’s an honor to receive this award by MarTech Breakthrough and we consider it a testament to the power of chat as a powerful engagement channel in multi-channel ABM.
If you’re not already leveraging chat, what are you waiting for? Learn more about Terminus Chat Experiences here and learn how customers like Profisee are leveraging Chat Experiences to drive multi-channel ABM.